Customer Tech - Adobe - Senior - Braze - AJO Developer

EY; Chennai District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

EY India is seeking a Braze Consultant to design, build, and optimize customer engagement programs using the Braze platform. The candidate will implement omnichannel journeys, segmentation, event tracking, and personalization strategies to enhance customer experiences.

Role involves Braze platform implementation, audience segmentation, and cross-channel campaign execution across email, SMS, push, and in-app messaging. 2–6 years of marketing automation and MarTech experience is desirable.

Qualifications

• Bachelor's degree in computer science, Information Technology, Engineering, Marketing, or related field.
• 2–6 years of experience in Marketing Automation, Customer Engagement Platforms, CRM, or MarTech implementations.
• Braze certifications are highly preferred.

Responsibilities

• Design, build, and optimize Braze-based customer engagement programs.
• Implement omnichannel journeys and personalized campaigns.
• Configure audiences, segments, and catalog data.
• Integrate Braze with data systems via APIs and SDKs.
• Monitor performance and perform A/B testing to optimize outcomes.
• Ensure consent and privacy compliance.

Skills

Braze platform

REST APIs

SDK integrations

HTML/CSS email development

SQL for audience analysis

Education

Bachelor's degree in Computer Science, IT, Engineering, Marketing or related field

Tools

Braze platform

Braze Canvas

Campaigns

Segments

Catalogs

Connected Content

Liquid Personalization

REST APIs

SDK integrations

HTML & CSS

Email development

SQL

Job description

At EY, you'll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we're counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

Position : Braze Consultant / Senior Consultant

Experience : 2–6 Years

Role Overview

We are looking for a Braze Consultant to help design, build, and optimize customer engagement programs using the Braze customer engagement platform. The candidate will implement omnichannel customer journeys, campaign orchestration, audience segmentation, event tracking, and personalization strategies to enhance customer experiences.

Key Responsibilities

Braze Platform Implementation

• Configure and manage Braze environments.
• Build customer engagement campaigns and journeys.
• Develop and maintain Braze Canvas and Campaign workflows.
• Configure triggered, transactional, and lifecycle campaigns.
• Implement personalization and dynamic content strategies.

Audience & Segmentation

• Create customer segments and audience rules.
• Configure user attributes, custom events, and catalog data.
• Support real-time audience activation.
• Design customer lifecycle and retention programs.

Omnichannel Campaign Execution

• Develop and execute campaigns across:
  • Email
  • SMS
  • Push Notifications
  • In-App Messaging
  • Content Cards
  • WhatsApp (where applicable)

Integration & Data Management

• Collaborate with data engineering teams for Braze integrations.
• Configure SDKs, APIs, webhooks, and partner integrations.
• Support data mapping and event validation.
• Troubleshoot campaign delivery and reporting issues.
• Ensure compliance with customer consent and privacy requirements.

Reporting & Optimization

• Monitor campaign performance.
• Analyze engagement metrics.
• Conduct A/B testing and experimentation.
• Recommend optimization opportunities based on data insights.

Required Skills

Technical Skills

• Hands-on experience with Braze platform.
• Understanding of:
  • Braze Canvas
  • Campaigns
  • Segments
  • Catalogs
  • Connected Content
  • Liquid Personalization
• Experience with REST APIs and SDK integrations.
• Knowledge of HTML, CSS, and basic email development.
• SQL for audience analysis and validation.

Marketing Automation Knowledge

• Customer Journeys
• Lifecycle Marketing
• Omnichannel Campaign Management
• Personalization Strategies
• A/B Testing
• Customer Retention Programs

Preferred Skills

• Experience with CDPs such as Hightouch, Segment, Adobe RTCDP, or mParticle.
• Knowledge of mobile marketing concepts.
• Experience with Snowflake, Databricks, or BigQuery.
• Familiarity with CRM systems such as Salesforce or HubSpot.

Qualifications

• Bachelor's degree in computer science, Information Technology, Engineering, Marketing, or related field.
• 2–6 years of experience in Marketing Automation, Customer Engagement Platforms, CRM, or MarTech implementations.
• Braze certifications are highly preferred.

EY | Building a better working world

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.