Customer Tech - Adobe - Senior - Braze - AJO Developer

Ernst & Young Advisory Services Sdn Bhd; Chennai District; On-site; INR 900,000 - 1,800,000; Full time

Job summary

EY is hiring a Braze Consultant in India to design, build, and optimize customer engagement programs using the Braze platform. You will implement omnichannel journeys, campaign orchestration, audience segmentation, event tracking, and personalization strategies to enhance customer experiences.

The role involves Braze platform implementation, audience segmentation, data integration, and campaign reporting. 2–6 years of marketing automation experience and Braze certifications are preferred, with a

Qualifications

• 2–6 years of experience in Marketing Automation, Customer Engagement Platforms, CRM, or MarTech implementations.
• Braze certifications are highly preferred.
• Bachelor’s degree in computer science, information technology, engineering, marketing, or related field.

Responsibilities

• Design, build, and optimize customer engagement programs using Braze.
• Implement omnichannel journeys, campaigns, and personalization strategies.
• Configure Braze environments, canvases, workflows, and integrations.
• Perform A/B testing and optimize campaigns based on data insights.

Skills

Braze Platform

REST APIs

SQL

Email Development

SDK Integrations

HTML/CSS

Campaign Orchestration

Education

Bachelor's degree in CS/IT/Eng

Tools

Snowflake

Databricks

BigQuery

Salesforce

HubSpot

Hightouch

Segment

Adobe RTCDP

mParticle

Job description

Customer Tech - Adobe - Senior - Braze - AJO Developer

Other locations: Anywhere in Country

Date: Aug 3, 2026

Requisition ID: 1729111

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

Experience : 2–6 Years

Role Overview

We are looking for a Braze Consultant to help design, build, and optimize customer engagement programs using the Braze customer engagement platform. The candidate will implement omnichannel customer journeys, campaign orchestration, audience segmentation, event tracking, and personalization strategies to enhance customer experiences.

Key Responsibilities

Braze Platform Implementation

• Configure and manage Braze environments.
• Build customer engagement campaigns and journeys.
• Develop and maintain Braze Canvas and Campaign workflows.
• Configure triggered, transactional, and lifecycle campaigns.
• Implement personalization and dynamic content strategies.

Audience & Segmentation

• Create customer segments and audience rules.
• Configure user attributes, custom events, and catalog data.
• Design customer lifecycle and retention programs.
• Develop and execute campaigns across:
• Email
• SMS
• Push Notifications
• Content Cards
• WhatsApp (where applicable)

Integration & Data Management

• Collaborate with data engineering teams for Braze integrations.
• Configure SDKs, APIs, webhooks, and partner integrations.
• Support data mapping and event validation.
• Troubleshoot campaign delivery and reporting issues.
• Ensure compliance with customer consent and privacy requirements.

Reporting & Optimization

• Conduct A/B testing and experimentation.
• Recommend optimization opportunities based on data insights.

Required Skills

Technical Skills

• Hands-on experience with Braze platform.
• Understanding of:
• Campaigns
• Catalogs
• Connected Content
• Experience with REST APIs and SDK integrations.
• Knowledge of HTML, CSS, and basic email development.
• SQL for audience analysis and validation.

Marketing Automation Knowledge

• Customer Journeys
• Lifecycle Marketing
• A/B Testing
• Customer Retention Programs

Preferred Skills

• Experience with CDPs such as Hightouch, Segment, Adobe RTCDP, or mParticle.
• Knowledge of mobile marketing concepts.
• Experience with Snowflake, Databricks, or BigQuery.
• Familiarity with CRM systems such as Salesforce or HubSpot.

Qualifications

• Bachelor’s degree in computer science, Information Technology, Engineering, Marketing, or related field.
• 2–6 years of experience in Marketing Automation, Customer Engagement Platforms, CRM, or MarTech implementations.
• Braze certifications are highly preferred.

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