Braze Lead

Dentsu Aegis Network Ltd.; India; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Dentsu Aegis Network Ltd. in Bengaluru—India seeks a senior technical lead to guide Braze-based marketing automation initiatives and development processes.

You will deliver required features with focus on performance and quality, while coordinating with cross-functional teams in IST/GMT/EST time zones. The role requires hands-on Braze, SQL, and API integration expertise, plus mentoring of junior developers and strong Agile practices.

Qualifications

• Braze implementation experience or Partner Led Onboarding.
• Strong SQL: joins, complex queries.
• Experience in API integrations.
• Braze certifications required (Developer level).
• Excellent communication and collaboration skills.
• Experience with other Marketing Platforms (SFMC, Adobe Campaign) is a plus.

Responsibilities

• Lead the design and implementation of scalable Braze solution.
• Develop and optimize data models, audience segmentation, and automation strategies.
• Collaborate with stakeholders to gather requirements, design and propose design alternatives, and provide out-of-the-box marketing automation solutions.
• Lead the effort to design, build and configure campaigns, acting as the primary point of contact for Braze projects.
• Troubleshoot Braze related technical/functional issues and ensure best practices.
• Mentor junior developers and promote Agile practices within cross-functional teams.
• Provide best practice recommendations for marketing automation.

Skills

Braze implementation

SQL

API Integrations

Braze Certifications

Communication skills

Agile methodologies

Tools

JavaScript

Java

VB

C#

PHP

Job description

The purpose of this role is to provide technical guidance and suggest improvements in development processes. Develop required software features, achieving timely delivery in compliance with the performance and quality standards of the company.

Roles and Responsibilities

• Lead the design and implementation of scalable Braze solution.
• Develop and optimize data models, audience segmentation, and automation strategies.
• Work with stakeholders to gather requirements, design, consider design alternatives, facilitate discussions and provide out of the box solution for marketing automation requirements
• Lead the effort to design, build and configure campaigns, acting as the primary point of contact
• Able to troubleshoot the various technical/functional issues related to Braze.
• Leverages knowledge of database marketing tools and principles to develop methods for process automation, process governance, and capabilities improvements.
• Strong hands-on SQL development – experience in writing SQL or debugging database queries
• Work with REST/SOAP APIs, FTPs, and external data sources.
• Conduct code reviews and enforce development best practices.
• Ability to interact with and communicate effectively with management.
• Must be able to manage multiple tasks simultaneously and work with cross-functional teams in a dynamic, fast-paced environment.
• Act as a mentor for Junior Developers.
• Excellent communication skills and knowledge of Agile methodology
• Provide best practice recommendations for marketing automation.

Experience

• 6+ years in Marketing Automation Platforms
• At least 3-4 years in implementation ( Adobe, Marketing automation Experience)
• At least 2-3 years Braze Experience

Must Have Skills

• Experience in Braze platform implementation or Partner Led Onboarding
• SQL – joins, complex queries, etc.
• Experience in API Integrations
• Good communication skills
• Braze Certifications( At least Developer has to to be there)

Good to Have Skills

• Experience in Implementation of other Marketing Platforms like SFMC, Adobe Campaign, etc.
• Programming experience (Javascript / Java / VB / C# / PHP)
• Braze Partner Led Onboarding experience

Shift Timing : Work in client specific time zones IST/GMT/EST / ANZ Time zone

Location: DGS India - Bengaluru - Manyata N1 Block

Brand: Merkle Time Type: Full time Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us

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