Customer Sales Executive-Foods

PepsiCo; Ballari District; On-site; INR 350,000 - 650,000; Full time

Job summary

PepsiCo India is seeking a Corporate Executive (CE) to manage single or multiple distributors in Ballari district. You will plan, deploy and execute joint business plans, driving sustainable sales growth and distributor capability.

You will coach distributors and field teams, resolve market challenges, and ensure incremental business through effective route planning and stock execution as per planogram.

Qualifications

• Undergraduate or postgraduate degree or equivalent.
• Experience in FMCG sales/distribution preferred.
• Ability to coach and manage field sales teams.

Responsibilities

• Achieve value against plan (Sec Value Achievement Vs. Plan).
• Expand outlets and add distribution.
• Drive range selling, including new SKUs and innovations.
• Improve outlet billing % and manage order cancellations.

Skills

Sales & Distribution

Distributor Management

Coaching Sales Team

Market Planning

Education

Undergraduate or Post Graduation

Job description

Overview

CE handles single/multiple distributors ranging over different scale of business. He is the representation of PepsiCo in market who is responsible for planning, deploying and executing joint business plans and driving sustainable sales capability.

The CE will help distributor expand his business by coaching and working with the DB and/or the team of sales representatives. He will be instrumental in resolving market challenges and ensuring incremental business.

Responsibilities

• Sec Value Achievement Vs. Plan
• Outlets/Distribution Addition
• Range Selling (Including focus on innovation)
• %age Outlet billed
• Order Cancellation Rate

Market

• Delivering Secondary monthly targets and Gross Revenue growth
• Planning routes efficiently to increase productivity
• Increase Net Distribution by increasing number of outlet served
• Increases Weighted Distribution by increasing SKU count in existing outlets
• Ensuring stock availability and Rack Execution as per planogram
• Relationship building in the market to maximize customer satisfaction

Training & Communication

• One-on-One training of PSRs to develop business understanding & sales capability
• Monthly target setting for each salesmen
• Works with salesmen in market to coach him/her on market execution
• Monitors salesmen performance using regular sales reports
• Communicates incentives and motivates salesmen to achieve targets

Distributor

• Distributor/Hub/Spokes appointment and retirement for territories
• Managing DB health (ROI) by ensuring adherence to Joint Business plan
• Jointly responsible for recruitment and retention of sales representatives
• Minimizing expiry/stales by ensuring FIFO and stacking norms of products
• Tracking correct and timely delivery of orders in the market
• Ensuring food compliance of every distributor
• Facilitating development of distributor on PepsiCo sales competencies

Qualifications

• Any under graduation or Post Graduation

Experience

• 2 Years- FMCG/ Similar Sales and Distribution