Field Sales Management Asst Coord

PepsiCo; Sundargarh; On-site; INR 600,000 - 850,000; Full time

Job summary

PepsiCo is seeking a Customer Experience (CE) professional in Sundargarh, Odisha to drive distributor performance and market execution. You will plan routes, train sales teams, and ensure stock levels, compliance, and timely deliveries while expanding market share.

The role emphasizes coaching distributors, managing joint business plans, and delivering sustained revenue growth in a fast-paced FMCG environment.

Qualifications

• FMCG sales/distribution knowledge required.
• Proficiency in Excel, Word, Outlook.
• Local language (beneficial) and basic English.
• Data proficiency with ROI models.

Responsibilities

• Delivering Secondary monthly targets and Gross Revenue growth in the region.
• Planning routes efficiently to increase productivity.
• Increase Net Distribution by reaching more outlets.
• Increase Weighted Distribution by SKU count in existing outlets.
• Ensure stock availability and rack execution as per planogram.
• Build relationships with market players to maximize customer satisfaction; conduct training and communication.
• One-on-one training of PSRs to develop business understanding and sales capability.
• Monthly target setting for each salesperson; coach on market execution.
• Monitor salesperson performance through regular sales reports; communicate incentives to motivate targets.
• Distributor/Hub/Spokes appointment and retirement for territories; manage DB health per Joint Business plan.
• Recruitment and retention of sales representatives; ensure FIFO and proper stock expiry control.
• Track timely delivery of orders and compliance with PepsiCo food policies.
• Support distributor development in PepsiCo sales competencies.

Skills

FMCG Sales & Distribution

Excel

Outlook

Basic English

ROI Model

Job description

Overview

CE handles single/multiple distributors ranging over different scale of business. They are the representation of PepsiCo in market who is responsible for planning, deploying and executing joint business plans and driving sustainable sales capability. The CE will help distributor expand their business by coaching and working with the DB and/or the team of sales representatives. They will be instrumental in resolving market challenges and ensuring incremental business.

Overview

CE handles single/multiple distributors ranging over different scale of business. They are the representation of PepsiCo in market who is responsible for planning, deploying and executing joint business plans and driving sustainable sales capability. The CE will help distributor expand their business by coaching and working with the DB and/or the team of sales representatives. They will be instrumental in resolving market challenges and ensuring incremental business.

Responsibilities

Market

• Delivering Secondary monthly targets and Gross Revenue growth
• Planning routes efficiently to increase productivity
• Increase Net Distribution by increasing number of outlet served
• Increases Weighted Distribution by increasing SKU count in existing outlets
• Ensuring stock availability and Rack Execution as per planogram
• Relationship building in the market to maximize customer satisfaction Training & Communication
• One-on-One training of PSRs to develop business understanding & sales capability
• Monthly target setting for each salesperson
• Works with salesperson in market to coach them on market execution
• Monitors salesperson performance using regular sales reports
• Communicates incentives and motivates salesperson to achieve targets Distributor
• Distributor/Hub/Spokes appointment and retirement for territories
• Managing DB health (ROI) by ensuring adherence to Joint Business plan
• Jointly responsible for recruitment and retention of sales representatives
• Minimizing expiry/stales by ensuring FIFO and stacking norms of products
• Tracking correct and timely delivery of orders in the market
• Ensuring food compliance of every distributor
• Facilitating development of distributor on PepsiCo sales competencies

Qualifications

Knowledge 1. FMCG Sales and Distribution Model 2. Computer – Excel, Word, Outlook 3. Local language (good to have) and Basic English 4. Data proficiency – ROI Model