Sales Associate

PepsiCo; Jammu district; On-site; INR 420,000 - 700,000; Full time

Job summary

PepsiCo in India seeks a Channel Executive to manage distributor networks, drive joint business plans and sustainable sales growth. You will coach PSRs, plan routes, and ensure product availability across outlets.

You will work to expand distribution, improve on-shelf execution and maintain strong market relationships, delivering against monthly targets and KPIs within a dynamic FMCG environment.

Qualifications

• Undergraduate or postgraduate degree preferred; open to graduates.
• 2 years FMCG or sales & distribution experience required.

Responsibilities

• Delivering monthly secondary targets and gross revenue growth.
• Plan routes efficiently to increase productivity.
• Increase net distribution by increasing number of outlets served.
• Increase weighted distribution by increasing SKU count in existing outlets.
• Ensure stock availability and planogram compliance.
• Relationship building in the market to maximize customer satisfaction.
• One-on-One training of PSRs to develop business understanding & sales capability

Education

Any undergraduate or Post Graduation

Job description

Overview

General Purpose(Job Overview)

CE handles single/multiple distributors ranging over different scale of business. He is the representation of PepsiCo in market who is responsible for planning, deploying and executing joint business plans and driving sustainable sales capability.

The CE will help distributor expand his business by coaching and working with the DB and/or the team of sales representatives. He will be instrumental in resolving market challenges and ensuring incremental business.

Responsibilities

Key Metrics

• Sec Value Achievement Vs. Plan
• Outlets/Distribution Addition
• Range Selling (Including focus on innovation)
• %age Outlet billed
• Order Cancellation Rate

Market

• Delivering Secondary monthly targets and Gross Revenue growth
• Planning routes efficiently to increase productivity
• Increase Net Distribution by increasing number of outlet served
• Increases Weighted Distribution by increasing SKU count in existing outlets
• Ensuring stock availability and Rack Execution as per planogram
• Relationship building in the market to maximize customer satisfaction

Training & Communication

• One-on-One training of PSRs to develop business understanding & sales capability
• Monthly target setting for each salesmen
• Works with salesmen in market to coach him/her on market execution
• Monitors salesmen performance using regular sales reports
• Communicates incentives and motivates salesmen to achieve targets

Distributor

• Distributor/Hub/Spokes appointment and retirement for territories
• Managing DB health (ROI) by ensuring adherence to Joint Business plan
• Jointly responsible for recruitment and retention of sales representatives
• Minimizing expiry/stales by ensuring FIFO and stacking norms of products
• Tracking correct and timely delivery of orders in the market
• Ensuring food compliance of every distributor
• Facilitating development of distributor on PepsiCo sales competencies

Qualifications

Qualifications

- Any under graduation or Post Graduation

Experience

- 2 Years- FMCG/ Similar Sales and Distribution