Customer Relationship Management Specialist

AppsForBharat; Bengaluru; On-site; INR 700,000 - 1,200,000; Full time

Job summary

AppsForBharat is a Bengaluru-based CRM-focused tech company building AI-first experiences for millions of Indians. We seek a CRM Specialist to optimize activation to first and second transactions, blending CRM execution with user insights and experimentation across Push, In-App, WhatsApp, SMS, RCS and Email.

This hands-on role collaborates with Growth, Product, Analytics and Creative teams to enhance journeys and outcomes.

Qualifications

• 2–4 years of CRM or lifecycle marketing experience.
• Hands-on with CRM platforms like MoEngage, CleverTap or Braze.
• Strong knowledge of channels and campaign execution.

Responsibilities

• Plan and execute CRM campaigns and journeys across Push, In-App, WhatsApp, SMS, RCS and Email.
• Manage campaigns across the 0–30 day user journey, including onboarding, activation, T1 and T1→T2.
• Build user segments based on behaviour, lifecycle stage, engagement and transaction history.
• Partner with the Growth Pod to identify drop-offs and opportunities to improve user movement.
• Run experiments across messaging, creatives, channels, timing, frequency and journey sequencing.
• Track campaign and funnel performance and translate data into actionable insights.
• Build and manage campaigns on platforms such as MoEngage, CleverTap or similar CRM tools.
• Work closely with Central CRM, Growth, Product, Analytics and Creative teams.

Skills

CRM experience

Lifecycle marketing

Campaign management

Data-driven

Tools

MoEngage

CleverTap

Braze

Job description

About AppsForBharat

AppsForBharat (Sri Mandir App) is building beautifully crafted, AI-first consumer experiences that help millions of Indians connect with spirituality and culture. We’re backed by Peak XV Partners, Elevation, Fundamentum, and other top-tier investors, and are one of India’s fastest-growing Series C consumer-tech companies.

Our flagship product, Sri Mandir, is the world’s largest platform for Hindu devotees, powering rituals, teachings, personalized recommendations, and a thriving devotional community. India’s $44B devotion economy is still largely offline, and we’re bringing structure, accessibility, and meaning to this massive market, where design and data play a central role in shaping user behavior at scale.

About the Role

We are looking for a CRM Specialist to work closely with our Growth Pod and Central CRM team to improve the journey of new users, from activation to their first and second transaction.

This is a hands-on role combining CRM execution, user insights and experimentation. You will work across channels, run growth experiments and use campaign performance and user behaviour to make journeys more relevant and effective.

What You’ll Do

• Plan and execute CRM campaigns and journeys across Push, In-App, WhatsApp, SMS, RCS and Email.
• Manage campaigns across the 0–30 day user journey, including onboarding, activation, T1 and T1→T2.
• Build user segments based on behaviour, lifecycle stage, engagement and transaction history.
• Partner with the Growth Pod to identify drop-offs and opportunities to improve user movement.
• Run experiments across messaging, creatives, channels, timing, frequency and journey sequencing.
• Track campaign and funnel performance and translate data into actionable insights.
• Build and manage campaigns on platforms such as MoEngage, CleverTap or similar CRM tools.
• Work closely with Central CRM, Growth, Product, Analytics and Creative teams.

What We’re Looking For

• 2–4 years of experience in CRM, Lifecycle Marketing, Growth Marketing or Campaign Management.
• Hands-on experience with a CRM platform such as MoEngage, CleverTap, Braze or similar.
• Strong understanding of CRM channels and campaign execution.
• Comfortable working with user cohorts, funnel metrics and campaign performance data.
• Curious about user behaviour and interested in experimentation and optimization.
• Strong ownership, attention to detail and ability to work in a fast-paced environment.

What Makes This Role Interesting

This is more than a campaign execution role. You will get an opportunity to build depth across:

You’ll work closely with the Growth Pod on high-impact experiments that influence how new users activate, transact and build a relationship with Sri Mandir.