Customer Relationship Management Manager

AppsForBharat; Bengaluru; On-site; INR 1,200,000 - 3,000,000; Full time

Job summary

AppsForBharat is seeking a data-driven CRM Manager to lead the end-to-end lifecycle strategy across Puja, Chadhawa, and Astro. You will drive activation, engagement, retention, and repeat usage with scalable programs.

This role sits at the intersection of CRM, Product, and Data, combining strategic thinking with hands-on execution while building scalable systems and dashboards that continuously improve performance month after month.

Qualifications

• 4–8 years of experience in CRM, lifecycle, or retention marketing.
• Strong understanding of Indian users, especially Tier 2/3+ audiences.
• Hands‑on experience with CRM tools such as WebEngage, MoEngage, Clevertap, or Braze.
• Strong analytical mindset, comfortable with cohorts, funnels, A/B testing, and performance metrics.
• Ability to craft emotionally resonant communication that drives action.
• Experience managing or mentoring a small team.
• Bias for action and comfort working in high‑ownership, fast‑paced environments.

Responsibilities

• Design and execute end‑to‑end CRM journeys from onboarding to reactivation.
• Drive activation, engagement, retention, and repeat usage across Push, SMS, WhatsApp, and Email.
• Align CRM campaigns with product features, user behavior, and festival/astrology calendars.
• Analyze user cohorts and channel performance to optimize lifecycle programs.
• Build dashboards, automate reporting, and create scalable experimentation frameworks.
• Mentor and manage CRM executives or specialists.

Skills

CRM marketing

Data-driven

Analytical mindset

People management

Customer lifecycle

Tools

WebEngage

MoEngage

Clevertap

Braze

Job description

Department: CRM / Growth

About AppsForBharat

AppsForBharat (Sri Mandir App) is building beautifully crafted, AI-first consumer experiences that help millions of Indians connect with spirituality and culture. We’re backed by Peak XV Partners, Elevation, Fundamentum, and other top-tier investors, and are one of India’s fastest-growing Series C consumer-tech companies.

Our flagship product, Sri Mandir, is the world’s largest platform for Hindu devotees, powering rituals, teachings, personalized recommendations, and a thriving devotional community. India’s $44B devotion economy is still largely offline, and we’re bringing structure, accessibility, and meaning to this massive market, where design and data play a central role in shaping user behavior at scale.

About the Role

We are looking for a data-driven and strategic CRM Manager to lead the end-to-end customer lifecycle strategy across key verticals such as Puja, Chadhawa, and Astro.

This role sits at the intersection of CRM, Product, and Data, and is responsible for driving user activation, engagement, retention, and repeat usage through scalable lifecycle initiatives. You will combine strategic thinking with hands‑on execution while building systems that scale month‑on‑month.

What We’re Looking For

• 4–8 years of experience in CRM, lifecycle, or retention marketing (consumer apps preferred)
• Strong understanding of Indian users, especially Tier 2/3+ audiences
• Hands‑on experience with CRM tools such as WebEngage, MoEngage, Clevertap, or Braze
• Strong analytical mindset, comfortable with cohorts, funnels, A/B testing, and performance metrics
• Ability to craft emotionally resonant communication that drives action
• Experience managing or mentoring a small team
• Bias for action and comfort working in high‑ownership, fast‑paced environments

What You’ll Do

• Design and execute end‑to‑end CRM journeys from onboarding to reactivation
• Drive activation, engagement, retention, and repeat usage across Push, SMS, WhatsApp, and Email
• Align CRM campaigns with product features, user behavior, and festival/astrology calendars
• Analyze user cohorts and channel performance to optimize lifecycle programs
• Build dashboards, automate reporting, and create scalable experimentation frameworks
• Mentor and manage CRM executives or specialists

Do your most meaningful work alongside us. Be a part of something big.

One Team. One Goal. Assisting millions on their digital devotional journeys