Market Research

Maruti Suzuki India Ltd.; Gurugram District; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Maruti Suzuki India Ltd. is seeking a skilled Market Research professional in Gurugram to lead qualitative and quantitative studies for New Models, FMC, MC, Powertrain, and mobility solutions. You will translate business goals into research plans and manage stakeholders across Planning, Marketing, Engineering and Design.

The role requires expertise in ethnographic methods, personas, and consumer insights, with strong analytical and presentation skills to drive product roadmap decisions.

Qualifications

• Strong expertise in qualitative and quantitative research methodologies.
• Moderation and interviewing skills for consumer research.
• Experience developing consumer personas and lifestyle frameworks.
• Ethnographic research, home visits, and consumer immersion studies.
• Strong analytical ability with insight generation.
• Excellent presentation, storytelling & communication skills.

Responsibilities

• Plan and execute qualitative/quantitative market research for new models and emerging mobility.
• Identify and lead advanced research projects to understand future consumer needs and trends.
• Translate business objectives into research methodologies and hypotheses.
• Manage internal and external stakeholders for study planning and execution.
• Conduct Product Clinics, Home Visits, FGDs, IDIs, and CLTs.
• Travel for field research activities and consumer interactions.
• Prepare management presentations and reports to support roadmap decisions.

Skills

Qualitative research

Quantitative research

Moderation & interviews

Persona development

Ethnographic research

Analytics & insight generation

Tools

SPSS

Python

Power BI

Tableau

Advanced Excel

Job description

• Plan and execute qualitative / quantitative market research for New Models, FMC (Full Model Change), MC (Minor Changes), Powertrain, Technologies & emerging mobility solutions
• Identify & lead advanced research projects to understand future consumer needs and market trends
• Translate business objectives into research methodologies
• Managing internal & external stakeholders for study planning & execution
• Conduct Product Clinics, Home Visits, Ethnographic Studies, Focus Group Discussions (FGDs), IDIs, and Central Location Tests (CLTs)
• Travel for field research activities and consumer interactions

Research Design & Development

• Design structured questionnaires, discussion guides, screeners, and other research tools
• Translate business objectives into measurable research hypotheses and customer research frameworks.
• Develop probing techniques to uncover latent customer needs, emotional triggers, and purchase motivations

Data Analysis & Insights Generation

• Ability to Convert complex consumer and market data into meaningful business insights and strategic recommendations.
• Evaluate data using statistical techniques and generate insights
• Study and analyze current & future Consumer trends (India & Global)
• Identify customer needs, unmet needs, market opportunities, and whitespace areas.
• Prepare management presentations and reports to support product and technology roadmap decisions.

Cross Functional Collaboration

• Partner with Planning, Marketing, Engineering, Design, Quality, and external research partners.
• Present findings and strategic recommendations to senior management & key stakeholders
• Support concept development, product definition, customer requirement identification, and innovation initiatives.
• Drive alignment among multiple stakeholders to ensure successful project execution

Must-Have Skills

• Strong expertise in qualitative and quantitative research methodologies.
• Moderation and interviewing skills for consumer research.
• Experience developing consumer personas and lifestyle frameworks
• Expertise in ethnographic research, home visits, and consumer immersion studies
• Strong analytical ability with expertise in insight generation
• Excellent presentation, storytelling & communication skills

Preferred Skills

• Segmentation studies, Conjoint analysis and advanced consumer analytics
• Experience with Statistical & data visualization tools such as SPSS, Python, Power BI, Tableau
• Knowledge of Social listening and Digital Consumer Analytics
• Expertise in MS office tools [PowerPoint, Word, Advanced Excel]
• Understanding of model development process and timelines

Industry Knowledge

• Understanding of the automotive industry, mobility trends, and competitive landscape
• Knowledge of Indian consumer demographics and buying behavior
• Exposure to global automotive markets and emerging customer expectations.

Behavioural Competencies

• Strong problem-solving and critical-thinking capability
• Ability to convert data into business stories
• Self-driven, eager to learn and result-oriented
• Strong stakeholder management and cross-functional collaboration skills
• Ability to manage multiple projects simultaneously
• Results-oriented mindset with high ownership and accountability