Custom Software Engineering Sr Analyst

8102 ASOL-Mumbai STPI Company; Mumbai; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Accenture in Mumbai is seeking a Marketing Operations - Campaign Management Sr Analyst with 5–8 years of experience to balance growing marketing complexity with available resources. You will drive performance through data-driven campaigns.

Responsibilities include campaign review, end-to-end execution, data validation, journey testing, and ensuring compliance with best practices. Collaboration with marketing, analytics, and development teams is essential.

Qualifications

• Experience in end-to-end campaign execution and journey automation.
• Strong knowledge of Eloqua, SQL, JavaScript.
• Attention to detail with testing and data validation.

Responsibilities

• Campaign reviews to understand objectives, audience, and personalization.
• Execute tests across channels to validate components; data queries and QA.
• Validate data integrity of audience lists and content for personalization.
• Test customer journeys and automation workflows to ensure proper delivery.
• Ensure compliance with email marketing best practices, data privacy and anti-spam laws.
• Collaborate with marketing teams, project managers, data analysts, and developers.

Job description

Skill required: Marketing Operations - Campaign Management Designation: Custom Software Engineering Sr Analyst Qualifications:Any Graduation Years of Experience:5 to 8 years

About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com

What would you do?

Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results. The planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.

What are we looking for?

• Eloqua Expertise: In-depth knowledge of Eloqua functionalities, landing pages and knowledge of SQL, JavaScript.
• Campaign Management: Experience in end-to-end campaign execution, including segmentation, audience targeting, content personalization, and journey automation.
• Quality Assurance: Strong attention to detail and ability to conduct rigorous testing and validation of campaign setups.
• Technical Troubleshooting: Proficiency in identifying and resolving technical issues related to Adobe Campaign Classic configurations and data integration.
• Marketing Automation: Understanding of marketing automation principles and best practices for customer engagement and conversion.
• Data Analysis: Basic data analysis skills to interpret campaign performance metrics and make data-driven recommendations.
• Collaboration: Excellent communication skills to collaborate effectively with cross-functional teams and convey complex technical concepts to non-technical stakeholders.
• HTML and CSS: Familiarity with HTML and CSS coding for email template customization and troubleshooting rendering issues.
• Digital Marketing: Understanding of broader digital marketing strategies and tactics to align campaigns with overall marketing objectives.
• UX/UI Design: Knowledge of user experience (UX) and user interface (UI) design principles to improve the visual appeal and usability of campaign assets.

Roles and Responsibilities:

• Campaign Review: Conduct thorough reviews of marketing campaign requirements and specifications to understand the campaign objectives, target audience, segmentation rules, and personalization requirements.
• Quality Assurance Testing: Execute testing of campaign setups across different channels – Email, SMS, Push, Direct mail, social, paid campaign etc., data queries, to validate the accuracy and functionality of the campaign components.
• Data Validation: Verify the integrity of data used in the campaigns, including audience lists, data extensions, and dynamic content personalization, to ensure that the right message is delivered to the right audience.
• Journey Testing: Validate customer journeys and automation workflows to ensure that subscribers progress through the intended paths and receive the appropriate messages at each stage.
• Compliance and Best Practices: Ensure email campaigns adhere to email marketing best practices, data privacy regulations, and anti-spam laws.
• Campaign Optimization: Provide insights and recommendations to optimize campaign performance, increase engagement, and achieve better conversion rates.
• A/B Testing: Support A/B testing efforts by setting up and validating test campaigns, analyzing results.
• Documentation: Maintain comprehensive documentation of campaign testing processes, results, and issue resolutions.
• Collaboration: Work closely with marketing teams, project managers, data analysts, and developers to address campaign-related challenges and implement improvements. Collaborate with development team to ensure that creative build align with the campaign objectives and data build.
• Continuous Improvement: Stay updated with the latest Elqoua and CDP features, best practices, and industry trends to enhance campaign build quality and overall marketing effectiveness.
• Work Orchestration and Data hygiene: Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless experience to both internal and external stakeholders.
• Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks.
• Complete all required reports so that accurate numbers are reported to both client and leadership.

Any Graduation About Accenture Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.

Bring your incredible skills and join our global team of innovators. We come together from different backgrounds across the world and work with the latest technologies to create value and growth for our clients. With us, you’ll continue to learn and grow so you can advance in your career. Your personal dreams and ambitions are just as important to us; that’s why we offer support any way we can—when you thrive, we all thrive. Explore your next step at Accenture Belong. Grow. Thrive. Join a great place to work for reinventors who drive meaningful change for our clients, communities, and the world. World. Explore your next step at Accenture