Custom Software Engineering Associate

8102 ASOL-Mumbai STPI Company; Mumbai; On-site; INR 500,000 - 900,000; Full time

Job summary

Accenture is seeking a Marketing Operations specialist with strong HTML email design and automation skills. You will develop responsive HTML emails, implement dynamic content, and ensure cross-client rendering. You will collaborate with PMs and creative teams to deliver campaigns that meet objectives and drive performance.

You will apply best practices in accessibility, testing, and data hygiene while leveraging Braze, Eloqua, and Adobe builders to optimize journeys and reporting.

Qualifications

• HTML5 and CSS3 proficiency for responsive email templates.
• Knowledge of email design principles and UX considerations.
• Experience testing emails across devices and clients.
• Strong attention to detail for accurate rendering.
• Familiarity with Braze, Eloqua, and Adobe Content/Builder.
• Knowledge of AMPscript and JavaScript for dynamic content.
• Experience with email automation and journey-based campaigns.
• Basic graphic design skills.
• SQL knowledge for data handling.
• Experience with A/B testing.
• Awareness of accessibility best practices.

Responsibilities

• Collaborate with Project Manager and marketing stakeholders to understand campaign objectives and requirements.
• Collaborate with creative teams to ensure seamless integration of visual elements into HTML templates.
• Design and develop HTML email templates (from PSDs) optimized for various email clients and devices.
• Implement dynamic content using AMPscript or SSJS to personalize emails.
• Conduct thorough testing to verify rendering across clients and devices.
• Stay up to date with email design best practices and industry standards.
• Identify and resolve HTML/CSS issues during development and execution.
• Record updates and data points in ticketing and data hygiene processes.
• Prepare reports for clients and leadership.

Skills

HTML5 & CSS3

Email design

Testing & troubleshooting

Attention to detail

Marketing automation

AMPscript/JavaScript

Email automation

Graphic design

SQL

A/B testing

Accessibility

Education

Any Graduation

Tools

Braze

Eloqua

Adobe builder

Job description

Skill required: Marketing Operations - Hyper Text Markup Language (HTML) Designation: Custom Software Engineering Associate Qualifications:Any Graduation Years of Experience:1 to 3 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results. Set of markup symbols or codes inserted in a file intended for display on a World Wide Web browser page. It describes the structure of text-based information in a document by denoting certain text as links, headings, paragraphs and lists as well as to supplement that text with interactive forms, embedded images and other objects--typically for developing web pages.

What are we looking for?

• Proficiency in HTML5 and CSS3: Strong knowledge and hands‑on experience in coding responsive HTML email templates that render consistently across various email clients and devices.
• Email Design Best Practices: Understanding of email design principles, user experience (UX) considerations, and email deliverability best practices.
• Testing and Troubleshooting: Experience in testing emails across different devices and email clients to identify and resolve rendering issues.
• Attention to Detail: A keen eye for detail to ensure accuracy and consistency in coding and email rendering.
• Marketing Automation platform knowledge: Familiarity with the Braze, Eloqua, Adobe builder knowledge including the use of Content Builder, Data Extensions, and AMPscript for personalization etc.
• JavaScript and AMPscript: Knowledge of JavaScript and AMPscript enables advanced dynamic content personalization and interactivity within emails.
• Email Automation: Familiarity with email automation tools and processes, including journey-based emails and triggered campaigns.
• Graphic Design: Basic graphic design skills to assist in creating visual elements for email templates.
• SQL: Understanding of SQL queries to work with data
• A/B Testing: Experience in setting up and analyzing A/B tests to optimize email campaign performance.
• Accessibility: Awareness of email accessibility best practices to ensure emails are inclusive and compliant with accessibility standards.

Roles and Responsibilities:

• Campaign Planning and Requirements Gathering:
  • Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any).
  • Collaborate with creative teams to ensure the seamless integration of visual elements into HTML templates.
• HTML Email Template Development:
  • Design and develop HTML email templates (from PSDs) optimized for various email clients, ensuring compatibility and responsiveness across desktop and mobile devices.
  • Implement dynamic content and personalized elements using personalization languages (example AMPscript or SSJS) to create dynamic and personalized email experiences.
• Email Build Testing:
  • Conduct thorough testing to verify email rendering across different email clients and devices to ensure consistent display and functionality.
• Email Design Best Practices:
  • Stay up to date with email design best practices, industry trends, and email marketing standards to create visually compelling and effective email campaigns.
• Troubleshooting and Issue Resolution:
  • Identify and resolve any HTML/CSS-related issues that may arise during email campaign development or execution.
• Work Orchestration and Data hygiene:
  • Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders.
  • Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks.
  • Complete all required reports so that accurate numbers are reported to both client and leadership

Any Graduation About Accenture Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent‑and innovation‑led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com

Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences.All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law.Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities. Bring your incredible skills and join our global team of innovators. We come together from different backgrounds across the world and work with the latest technologies to create value and growth for our clients. With us, you’ll continue to learn and grow so you can advance in your career. Your personal dreams and ambitions are just as important to us; that’s why we offer support any way we can—when you thrive, we all thrive.

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