CRM & WhatsApp Marketing Specialist

Vyom Assets Pvt Ltd; Delhi; On-site; INR 334,800 - 558,000; Full time

Job summary

A marketing solutions company in Delhi is looking for a CRM & WhatsApp Marketing Specialist to optimize customer engagement strategies. Responsibilities include managing Zoho CRM, executing automated campaigns, and collaborating with sales and marketing teams. Candidates should have proven experience with CRM tools and excellent communication skills.

Qualifications

• Proven experience with CRM/Zoho CRM/WhatsApp Marketing (minimum 1–2 years).
• Understanding of marketing automation, customer segmentation, and lifecycle marketing.
• Strong analytical skills and attention to detail.

Responsibilities

• Manage, configure, and maintain CRM platforms Zoho/WhatsApp Marketing.
• Create and execute targeted email marketing campaigns.
• Collaborate with sales and marketing teams to align CRM strategies.

Skills

CRM

Zoho CRM

WhatsApp Marketing

Analytical skills

Communication skills

Job description

Overview

We’re hiring a CRM & WhatsApp Marketing Specialist to manage and optimize customer engagement using Zoho CRM, and WhatsApp Marketing. You’ll be responsible for setting up and executing automated campaigns, managing CRM workflows, and driving communication strategies across email and messaging platforms.

Responsibilities

• Manage, configure, and maintain CRM platforms Zoho/WhatsApp Marketing.
• Create and execute targeted email marketing campaigns for lead nurturing, promotions, and customer engagement
• Collaborate with sales and marketing teams to align CRM strategies with business goals
• Ensure data accuracy, hygiene, and compliance with GDPR or other relevant regulations
• Monitor KPIs such as open rates, CTR, conversion rates, and customer retention metrics
• Generate reports and provide actionable insights to improve campaign effectiveness and CRM performance

Skills & Qualifications

• Proven experience with CRM/Zoho CRM/Whatsapp Marketing (minimum 1–2 years)
• Understanding of marketing automation, customer segmentation, and lifecycle marketing
• Strong analytical skills and attention to detail
• Familiarity with CRM API integrations and third-party plugins is a plus
• Excellent communication and organizational skills