CRM Specialist

Proppr Proptech Private Limited; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Paid time off

Company benefits

Growth opportunities

Job summary

Proppr Proptech Private Limited is seeking a CRM Specialist to manage customer and lead data, coordinate follow-ups, and support the sales team through the customer journey. The role requires 2–5 years of CRM experience and proficiency with Zoho, Salesforce, or HubSpot.

The position is in-office in Gurgaon, with opportunities to enhance CRM processes, reporting, and lead conversion across premium residential markets.

Qualifications

• 2–5 years of experience in CRM coordination or related roles in real estate.
• Experience with CRM platforms such as Zoho CRM, Zoho Recruit, Salesforce or HubSpot.
• Proficient in MS Excel or Google Sheets and basic reporting.
• Strong English and Hindi communication and stakeholder coordination.

Responsibilities

• Maintain accurate customer, prospect, and property data in the CRM.
• Record, assign, categorize, and track incoming leads from various sources.
• Monitor follow-ups, send reminders, and ensure timely communication with clients.
• Track sales pipeline from enquiries to closures for visibility.
• Schedule site visits and coordinate with clients and teams.
• Identify data quality issues and prepare regular lead activity reports.
• Support timely client responses and maintain professional communication.
• Collaborate with sales and operations to improve lead handling.
• Help establish SOPs for lead entry, allocation, and reporting.

Skills

CRM coordination

Sales coordination

Customer relationship management

Real estate operations

Tools

Zoho CRM

Zoho Recruit

Salesforce

HubSpot

MS Excel

Job description

Proppr Proptech Private Limited | Full time

CRM Specialist

Gurgaon Kty., India | Posted on 10/31/2026

Proppr is a modern, tech-enabled real estate advisory on a mission to rethink how people buy, sell and invest in homes. Guided by the legacy of Normal Properties & Investments (est. 1962), we blend six decades of trust with technology to build a new standard of advisory: transparent, efficient and deeply human.

Led by an Ivy League-educated founder from a 60-year-old real estate consulting family, Proppr serves HNI and UHNI families and investors in Gurgaon and Goa, with plans to expand into new markets. We are building the tools and processes that will change how people experience real estate transactions.

At Proppr, you will work with direct access to the founder, high-trust mandates, regular training and a clear path to growth.

Job Description

Company:Proppr

Job Type:Full-time

Work Mode:In-office

Experience: 2–5 years

About Proppr

Proppr is a modern, technology-enabled real estate brokerage focused on redefining how people buy, sell, and invest in residential properties. Backed by the 60-year legacy of Nirmal Properties & Investments, Proppr combines market expertise, technology, and transparent, data-driven advice to serve HNI and UHNI clients across premium residential markets, including Gurgaon and Goa.

Role Overview

We are looking for an organised, detail-oriented, and proactiveCRM Coordinatorto manage customer and lead data, coordinate follow-ups, maintain CRM accuracy, and support the sales team throughout the customer journey.

The ideal candidate will ensure that every lead is tracked, every follow-up is completed on time, and every customer interaction is recorded accurately in the CRM system. This role will work closely with the sales, relationship management, and operations teams to improve lead conversion, customer experience, and overall sales efficiency.

Requirements

Key Responsibilities

• CRM Management:Maintain accurate and up-to-date customer, prospect, and property-related information in the CRM system.
  
• Lead Management:Record, assign, categorise, and track incoming leads from digital campaigns, property portals, referrals, channel partners, and other sources.
  
• Follow-up Coordination:Monitor pending leads and follow-ups, send reminders to the sales team, and ensure timely communication with prospective clients.
  
• Sales Pipeline Tracking:Track lead status, enquiries, site visits, negotiations, bookings, and closures to ensure consistent pipeline visibility.
  
• Site Visit Coordination:Schedule property visits and coordinate with clients, sales consultants, channel partners, and property teams.
  
• Data Quality and Reporting:Identify duplicate records, correct data inconsistencies, and prepare daily or weekly reports on lead activity, follow-ups, site visits, and conversions.
  
• Customer Communication:Support timely responses to client enquiries and ensure professional communication throughout the sales process.
  
• Internal Coordination:Work with the sales and operations teams to identify delayed follow-ups, address process gaps, and improve lead-handling efficiency.
  
• CRM Process Improvement:Help establish standard operating procedures for lead entry, lead allocation, follow-up timelines, and sales reporting.
  
• Confidentiality:Maintain the confidentiality of client information, property details, and business records.
  

Requirements

• 2-5 years of experience in CRM coordination, sales coordination, customer relationship management, or real estate operations.
  
• Experience using CRM platforms such as Zoho CRM, Zoho Recruit, Salesforce, HubSpot, or similar tools.
  
• Strong proficiency in MS Excel or Google Sheets and basic reporting.
  
• Excellent organisational skills, attention to detail, and follow-up discipline.
  
• Strong verbal and written communication skills in English and Hindi.
  
• Ability to coordinate with multiple stakeholders and manage competing priorities.
  
• A proactive, process-driven mindset with a strong sense of ownership.
  

Preferred Qualifications

• Previous experience in real estate, property sales, brokerage, or a customer-facing business.
  
• Familiarity with lead management, sales funnels, customer databases, and sales performance metrics.
  
• Experience preparing dashboards and tracking lead conversion or sales productivity.
  

Key Performance Indicators (KPIs)

• Accuracy and completeness of CRM records.
  
• Timeliness of lead allocation and follow-up reminders.
  
• Percentage of leads with updated statuses and documented next steps.
  
• Number of overdue follow-ups and untracked leads.
  
• Accuracy and timely submission of sales and pipeline reports.
  
• Efficiency of site-visit scheduling and internal coordination.
  

What We Offer

• Opportunity to work with a growing, technology-driven real estate business.
  
• Exposure to premium residential real estate and HNI/UHNI client management.
  
• A collaborative, performance-oriented work environment.
  
• Opportunities to develop skills in CRM operations, sales analytics, and real estate business processes.
  
• Paid time off and other applicable company benefits.