Crm Operations Manager

Talent Corner Hr Services; Bengaluru; On-site; INR 500,000 - 800,000; Full time

Job summary

Talent Corner Hr Services is seeking a CRM Implementation Executive to build and manage lifecycle marketing across Email, WhatsApp, and SMS. The role focuses on activation, first purchase, engagement, and retention, with responsibility for automated journeys, audience segmentation, and campaign performance analysis.

You will work on on-site CRM initiatives in Bengaluru, collaborate with Marketing and Product teams, and contribute to ongoing optimization and reporting using Excel/Sheets and

Qualifications

• 2-3 years of experience in CRM, Lifecycle Marketing, Marketing Automation, or a similar role.
• Experience in building automated, multi-step customer journeys.
• Good understanding of email marketing and deliverability.
• Hands-on experience with WhatsApp Business API and SMS campaigns is preferred.
• Working knowledge of GA4, GTM, conversion tracking, Excel/Google Sheets.

Responsibilities

• Build and manage automated CRM journeys for onboarding, activation, first purchase, re-engagement, win-back, and repeat purchase.
• Develop customer segments based on category, city, lifecycle stage, engagement, credit balance, and purchase behavior.
• Manage email campaigns, automation, deliverability, sender reputation, and list hygiene.
• Monitor SPF, DKIM, DMARC, bounce rates, complaint rates, and domain health.
• Manage WhatsApp Business API templates, approvals, and campaigns.
• Plan and execute SMS campaigns and customer communication.
• Track CRM metrics including open rate, CTR, conversion rate, activation, revenue, and retention.
• Conduct A/B tests and maintain a regular testing calendar.
• Analyze campaign performance and share actionable insights with Marketing, Sales, Performance Marketing, and Product teams.
• Maintain CRM reports and dashboards using Excel/Google Sheets and analytics tools.

Skills

CRM

Lifecycle Marketing

Marketing Automation

Email Marketing

WhatsApp Campaigns

SMS Campaigns

Analytics

SQL

Excel/Google Sheets

Communication

Tools

GA4

GTM

Excel/Google Sheets

SQL

Job description

CRM Implementation Executive

We are looking for a CRM Executive with 2-3 years of experience to build and manage lifecycle marketing across Email, WhatsApp, and SMS. The role will focus on improving customer activation, first purchase, repeat purchase, engagement, and retention.

Key Responsibilities

• Build and manage automated CRM journeys for onboarding, activation, first purchase, re-engagement, win-back, and repeat purchase.
• Develop customer segments based on category, city, lifecycle stage, engagement, credit balance, and purchase behavior.
• Manage email campaigns, automation, deliverability, sender reputation, and list hygiene.
• Monitor and improve SPF, DKIM, DMARC, bounce rates, complaint rates, and domain health.
• Manage WhatsApp Business API templates, approvals, and campaigns.
• Plan and execute SMS campaigns and customer communication.
• Track CRM metrics including open rate, CTR, conversion rate, activation, revenue, and retention.
• Conduct A/B tests and maintain a regular testing calendar.
• Analyze campaign performance and share actionable insights with the Marketing, Sales, Performance Marketing, and Product teams.
• Maintain CRM reports and dashboards using Excel/Google Sheets and analytics tools.
  

Required Skills & Experience

• 2-3 years of experience in CRM, Lifecycle Marketing, Marketing Automation, or a similar role.
• Experience in building automated, multi-step customer journeys.
• Good understanding of email marketing and deliverability.
• Hands-on experience with WhatsApp Business API and SMS campaigns is preferred.
• Working knowledge of GA4, GTM, conversion tracking, Excel/Google Sheets.
• Strong analytical and communication skills.
• Good copywriting skills for customer-facing communications.
• Experience with SQL, Google Ads/Meta attribution, or marketplace/SaaS/D2C businesses is a plus.
  

Working Details

Work Location: Banashankari 3rd Stage, Bengaluru

Working Days: Monday to Friday

Working Hours: 9:00 AM 6:00 PM

Experience: 23 Years

Employment Type: Full-time

Work Mode: On-site