CRM & Lifecycle Marketing Trainee — Email & WhatsApp

InterviewCall; West Bengal; On-site; INR 56,000 - 134,000; Full time

Benefits offered by this job

Training stipend

Full-time conversion after training

Job summary

InterviewCall is looking for a CRM & Lifecycle Marketing Trainee to manage and execute day-to-day email, WhatsApp and CRM communication activities. This is primarily an operations and campaign-execution role, not a software-development role.

You will collaborate with Sales, Marketing and Operations teams to ensure correct communication at the right stage of the journey. The role is suitable for someone who wants hands-on experience in CRM operations, lifecycle marketing, email marketing and

Qualifications

• Freshers welcome to apply for CRM or marketing operations.
• Internship or prior experience in digital marketing is a plus.
• Experience with email marketing or WhatsApp campaigns is helpful.
• Familiarity with CRM systems is desirable.
• Operations, customer-success or sales-support background encouraged.

Responsibilities

• Execute email and WhatsApp communications for leads, prospects and students.
• Schedule and manage follow-up campaigns.
• Manage communications for lead nurturing, assessment/test scheduling, reminders, counselling, sales, registration, financing, enrollment and onboarding.
• Work with CRM records and lead stages.
• Segment leads based on campaign requirements and prepare recipient lists.
• Create and manage email campaigns and WhatsApp campaigns with templates.
• Verify personalization variables before sending communications.
• Check links, names, emails and phone numbers before campaign execution.
• Avoid duplicate or incorrect communication and maintain trackers and schedules.
• Coordinate with Sales on lead status and required follow-ups.
• Monitor email delivery, opens, clicks, bounces and unsubscribes.
• Monitor WhatsApp delivery and failed messages; maintain opt-out records.
• Update CRM information as required and prepare basic daily/weekly reports.
• Identify issues and escalate appropriately; gradually take independent ownership of workflows.

Skills

CRM operations

Lifecycle marketing

Email marketing

WhatsApp marketing

Data & spreadsheets

Independent after training

Detail oriented

Tools

LeadSquared

AiSensy

Listmonk

Amazon SES

Google Sheets/Excel

WhatsApp Business tools

Job description

Working Days: Monday-Saturday

Working Hours: 12 Pm to 8:30 Pm

Weekly Off: Sunday

Compensation & Conversion ->

Initial Training Period: 3 months

Training Stipend: ₹5,000/month

After successful completion of the 3-month training period, selected candidates may be converted to a full-time role.

Full-Time Salary: ₹12,000/month

Full-time conversion will depend on performance, reliability, campaign accuracy, communication skills and the ability to independently manage assigned CRM/email/WhatsApp operations.

About the Role ->

InterviewCall is looking for a CRM & Lifecycle Marketing Trainee to manage and execute our day-to-day email, WhatsApp and CRM communication activities.

This is primarily a operations and campaign-execution role, not a software-development role.

You will work with our Sales, Marketing and Operations teams to ensure that leads and students receive the correct communication at the correct stage of their journey.

The role is suitable for someone who wants hands-on experience in CRM operations, lifecycle marketing, email marketing and WhatsApp marketing.

Key Responsibilities ->

1) Execute email and WhatsApp communications for leads, prospects and students.

2) Schedule and manage follow-up campaigns.

3) Manage communications for:

i) lead nurturing;

ii) assessment/test scheduling;

iii) assessment reminders;

iv) counselling reminders;

v) sales follow-ups;

vi) registration and payment;

vii) financing updates;

viii) enrollment;

ix) onboarding;

x) re-engagement campaigns.

4) Work with CRM records and lead stages.

5) Segment leads based on campaign requirements.

6)Prepare recipient lists before campaigns.

7) Create and manage email campaigns.

8) Execute WhatsApp campaigns and approved WhatsApp templates.

9) Verify personalization variables before sending communications.

10) Check links, names, email addresses and phone numbers before campaign execution.

11) Avoid duplicate or incorrect communication.

12) Maintain campaign trackers and communication schedules.

13) Coordinate with the Sales team regarding lead status and required follow-ups.

14) Monitor email delivery, opens, clicks, bounces and unsubscribes.

15) Monitor WhatsApp delivery, reads and failed messages.

16) Maintain opt-out and communication-consent records.

17) Update CRM information where required.

18) Prepare basic daily/weekly campaign reports.

19) Identify campaign or delivery issues and escalate them appropriately.

20) Gradually take independent ownership of assigned communication workflows.

Tools You May Work With ->

You may work with platforms such as:

• LeadSquared
• AiSensy
• Listmonk
• Amazon SES
• Google Sheets / Excel
• WhatsApp Business tools
• Other CRM and marketing automation platforms

Prior experience with these exact tools is not mandatory. Training can be provided.

Who Can Apply ->

This role can be suitable for:

• Freshers interested in CRM or marketing operations.
• Candidates with internship or work experience in digital marketing.
• Candidates who have worked with email marketing or WhatsApp campaigns.
• Candidates familiar with CRM systems.
• Candidates from an operations, customer-success or sales-support background who want to move into lifecycle marketing.

We are looking for someone who is:

• detail-oriented;
• comfortable working with data and spreadsheets;
• able to follow processes accurately;
• comfortable learning new software;
• responsible with customer communication;
• able to work independently after training;
• consistent with daily operational work.

Career Progression ->

The first 3 months will be a structured trainee period.

Candidates who demonstrate strong performance may be converted to a full-time CRM & Lifecycle Marketing Executive role at ₹12,000/month.

The expectation is that by the end of training, the candidate should be able to independently handle routine email and WhatsApp campaigns with minimal supervision.