CRM Marketing Analytics - BFSI

ApplyMint; Mumbai; On-site; INR 600,000 - 800,000; Full time

Job summary

ApplyMint is seeking a focused MarTech, CRM and Loyalty specialist to support BFSI initiatives. You will collaborate with Data Analytics, Campaign, Digital and Customer Experience teams to execute projects and drive results.

You will help optimize the customer journey with CLM strategies, track campaign metrics, and stay ahead of MarTech trends. Strong teamwork, clear communication and basic Excel skills are essential to succeed.

Qualifications

• Experience in MarTech, CRM, and campaign management within the BFSI sector.
• Understanding of customer lifecycle concepts and retention strategies.
• Ability to collaborate with Data Analytics, Campaign, Digital and CX teams.
• Strong communication skills and proactive, results-oriented mindset.

Responsibilities

• Oversee BFSI segment strategies to drive growth and profitability.
• Manage MarTech, CRM, and client retention programs to enhance CLV.
• Collaborate with cross-functional teams to foster teamwork and innovation.
• Support CLM initiatives to optimize customer journey and experience.
• Track and analyze campaign metrics to drive improvement.
• Stay updated on MarTech, CRM, and BFSI trends to identify opportunities.

Skills

MarTech

CRM

Campaign management

BFSI knowledge

Cross‑functional collaboration

MS Excel

Tools

MS Excel

Job description

Position Overview:

The ideal candidate will assist in supporting and driving MarTech, CRM, and Loyalty initiatives, with a focus on the BFSI business segment. This role will involve collaborating with cross-functional teams, including Data Analytics, Data Science, Campaign, Digital, and Customer Experience Center, while learning to contribute to the execution of key projects and strategies. Strong teamwork and communication skills are essential for effectively supporting these initiatives and driving results.

Key Responsibilities:

• Oversee the BFSI business segment in developing and executing strategies to drive growth and profitability.
• Manage the MarTech, CRM, and client retention programs to enhance customer lifetime value (CLV).
• Collaborate with cross-functional teams including Campaign, Data Analytics, Data Science, Digital, and Customer Experience, to foster teamwork and innovation.
• Help implement customer lifecycle management (CLM) strategies to optimize the customer journey and improve experience.
• Track and analyze key metrics to assess campaign success and drive continuous improvement.
• Stay current with industry trends in MarTech, CRM, and BFSI to identify growth opportunities.
• Apply knowledge of BFSI, Mutual Funds, Insurance and client servicing to enhance customer engagement.
• Support campaign management activities, ensuring timely execution and optimal results.
• Use basic MS Excel proficiency for analysis and deriving actionable insights from data.

Qualifications:

• Experience in MarTech, CRM, and campaign management in the BFSI sector.
• Knowledge of BFSI, Mutual Funds, Insurance, client servicing, and campaign management strategies.
• Ability to collaborate effectively with cross-functional teams and contribute to shared goals.
• Understanding of customer retention and lifecycle management principles.
• Familiarity with data analytics and using insights to improve marketing and customer experience.
• Strong communication skills and the ability to work well with internal teams and external stakeholders.
• Proactive, results-oriented mindset and ability to thrive in a fast-paced environment.
• Basic proficiency in MS Excel for data analysis.