Marketing Analytics

Straive; Hyderabad; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Straive is seeking a data-driven Direct Mail marketing lead to own end-to-end acquisition across multiple products. You will plan, execute, and optimize campaigns with a focus on data analysis, forecasting, and testing to maximize response and ROI.

You will collaborate with FP&A, Creative, Modeling, and Data teams, manage budgets, maintain dashboards, and translate insights into actionable strategies for growth in a fast-paced, cross-functional environment.

Qualifications

• Bachelor's degree or higher in a related field.
• Strong ability to run structured A/B tests and analyze results.
• Proficiency in SQL, Excel, and Tableau for analytics.
• Experience in direct marketing with data-driven decision-making.

Responsibilities

• Own end-to-end Direct Mail acquisition strategy across products.
• Develop and forecast Direct Mail campaigns weekly, monthly, and quarterly.
• Implement A/B and multivariate testing to optimize targeting.
• Extract insights from data to inform strategy and growth.
• Collaborate with Creative, Modeling, Data teams and external partners.
• Maintain real-time dashboards and communicate findings to stakeholders.
• Manage multiple projects, ensuring on-time, on-budget delivery.
• Scale Direct Mail channel with measurable results.
• Work in a data-driven marketing environment and drive experimentation.
• Translate data into actionable business recommendations.

Skills

Direct Marketing

Data Analytics

A/B Testing

Multivariate Testing

Performance Optimization

SQL

Advanced Excel

Tableau

Forecasting

Stakeholder Communications

Cross-functional Collaboration

Project Management

Lending domain knowledge

Education

Bachelor's degree in related field

Tools

Tableau

Excel (Advanced)

Job description

• Own the end-to-end Direct Mail acquisition strategy for multiple products, ensuring data-driven decision-making in planning, execution, and optimization
• Develop and execute Direct Mail campaigns, including weekly, monthly, and quarterly forecasting, in close collaboration with FP&A and cross-functional teams
• Implement and refine A/B testing strategies to optimize targeting, messaging, and offer structures, leveraging statistical analysis to drive continuous improvement
• Extract actionable insights from data to inform marketing strategy and drive measurable growth
• Collaborate with internal teams (e.g., Creative, Modeling, Data) and external partners (e.g., credit bureaus, mail house) to ensure timely campaign launches and continuously improve direct mail performance
• Utilize and improve analytics dashboards that provide real-time campaign insights and performance tracking across multiple platforms
• Clearly communicate key findings and recommendations to stakeholders, translating complex data into actionable business strategies
• Proactively identify risks and opportunities, using predictive modeling and response analysis to refine marketing approaches
• Manage multiple projects simultaneously, ensuring campaigns are executed on time, within budget, and optimized for efficiency
• Opportunity to manage and scale a high-impact and high visibility Direct Mail acquisition channel with measurable results
• Work in a data-driven marketing environment where insights and testing are at the core of decision-making
• Collaborate with cross-functional teams that value innovation, analytical thinking, and strategic execution

Skills Required:

• Experience in Direct Marketing, with a strong focus on data analytics, A/B testing, multivariate testing, and performance optimization
• Bachelor's degree of higher in a related field; or equivalent work experience
• Expertise in marketing analytics and forecasting, with proficiency in tools such as SQL, and Advanced Excel, Tableau
• Strong background in data-driven decision-making, with the ability to analyze complex datasets and translate insights into strategic actions
• Proven ability to run structured A/B tests, interpret results, and implement learnings to improve future campaigns
• Exceptional project management skills, with the ability to handle multiple initiatives, meet deadlines, and collaborate across teams
• Excellent written and verbal communication skills, capable of influencing stakeholders and presenting data-driven recommendations effectively
• Experience in and understanding of consumer lending business and an understanding of Credit, Risk, and P&L is a plus