Crm Manager

Arihant Publications (india) Limited; Dadri; On-site; INR 450,000 - 750,000; Full time

Job summary

Arihant Publications (india) Limited is seeking a CRM and database management professional to manage large volumes of customer and lead data across multiple sources. You will oversee Zoho CRM operations, ensure data quality, perform deduplication and segmentation, and generate MIS and database performance reports.

The role requires strong analytical and coordination skills, with experience in CRM platforms and data-driven marketing support.

Qualifications

• 58 years of hands-on experience in CRM & Database Management.
• Strong knowledge of Zoho CRM or similar CRM platforms.
• Experience in data cleaning, database management, lead management and CRM operations.
• Strong analytical and coordination skills.
• Publishing, Education, EdTech, E-commerce or D2C experience preferred.

Responsibilities

• Manage and maintain large volumes of customer and lead data.
• Handle data from website, campaigns, sales, calls, WhatsApp, e-commerce and other sources.
• Perform data cleaning, validation, deduplication, updating and segmentation.
• Manage Zoho CRM, including leads, contacts, fields, tags, pipelines and follow-ups.
• Handle inbound/outbound leads, lead allocation and tracking.
• Monitor customer journey from lead generation to follow-up and conversion.
• Maintain customer details, interaction history and purchase-related data.
• Coordinate with Sales, Marketing, Telecalling and Relationship teams.
• Prepare MIS, CRM reports and database performance reports.
• Improve and upgrade the customer database regularly.

Skills

Zoho CRM

CRM platforms

Data cleaning

Data management

Lead management

Analytics

Coordination

Job description

Key Responsibilities

• Manage and maintain large volumes of customer and lead data.
• Handle data from website, campaigns, sales, calls, WhatsApp, e-commerce and other sources.
• Perform data cleaning, validation, deduplication, updating and segmentation.
• Manage Zoho CRM, including leads, contacts, fields, tags, pipelines and follow-ups.
• Handle inbound/outbound leads, lead allocation and tracking.
• Monitor customer journey from lead generation to follow-up and conversion.
• Maintain customer details, interaction history and purchase-related data.
• Coordinate with Sales, Marketing, Telecalling and Relationship teams.
• Prepare MIS, CRM reports and database performance reports.
• Improve and upgrade the customer database regularly.

Requirements

• 58 years of hands-on experience in CRM & Database Management.
• Strong knowledge of Zoho CRM or similar CRM platforms.
• Experience in data cleaning, database management, lead management and CRM operations.
• Strong analytical and coordination skills.
• Publishing, Education, EdTech, E-commerce or D2C experience preferred.