Management Trainee - CLM

Holiday Tribe; Gurugram District; On-site; INR 300,000 - 450,000; Full time

Job summary

Holiday Tribe is hiring for a Management Trainee – Customer Lifecycle Marketing (CLM) to drive engagement across Email, WhatsApp, and push channels. You will design automated journeys, segment audiences, and collaborate with design, content, growth, and analytics teams to optimize campaigns.

The role includes a 6-month probation period, with confirmation based on performance. This is an entry-level opportunity in a fast-scaling travel tech company focused on personalisation and growth marketing.

Qualifications

• Postgraduate in Marketing, Business, Communications, or related field.
• Familiar with lifecycle marketing concepts and CRM platforms.
• Strong attention to detail and execution discipline.

Responsibilities

• Execute and optimize lifecycle campaigns across Email, WhatsApp, Push Notifications, and other CRM channels.
• Build, schedule, and manage campaigns and automated journeys.
• Support segmentation, targeting, personalization across lifecycle stages.
• Collaborate with Design, Content, Growth, Product Marketing, and Analytics teams.
• QA campaigns, maintain calendars and documentation, ensure operational excellence.
• Analyze performance with CRM dashboards and spreadsheets; report findings.

Skills

Lead Management

Marketing Automation

Analytics

Education

Postgraduate in Marketing/Business/Communications

Tools

MoEngage

CleverTap

WebEngage

HubSpot

Braze

Job description

Holiday Tribe is building the future of travel planning by combining AI-powered

personalization with human expertise. Our goal is to simplify every part of travel – from inspiration and planning to booking and on-ground experiences.

Lifecycle marketing plays a key role in helping travellers discover, plan, and book better holidays through timely and relevant communication.

About the Role:-

We are looking for a Management Trainee – Customer Lifecycle Marketing (CLM) who is passionate about customer engagement, marketing automation, and growth.

You will work closely with the CLM team to execute, optimize, and scale lifecycle

campaigns across Email, WhatsApp, Push Notifications, and other customer touchpoints. Beyond execution, you’ll contribute to building automated customer journeys, improving customer experiences, and driving measurable growth across the customer lifecycle. The selected candidate will undergo a 6-month probation period, after which confirmation will be based on performance.

Key Responsibilities:-

• Execute and optimize lifecycle marketing campaigns across Email, WhatsApp, Push Notifications, and other CRM channels to drive customer engagement and business growth.
• Build, schedule, and manage campaigns and automated customer journeys using CRM and marketing automation platforms.
• Support customer segmentation, audience targeting, personalization, and lifecycle initiatives across acquisition, activation, engagement, retention, and reactivation.
• Collaborate with Design, Content, Growth, Product Marketing, and Analytics teams to ensure timely and effective campaign execution.
• Conduct end-to-end campaign QA, maintain campaign calendars, documentation, and ensure operational excellence across all lifecycle initiatives.
• Analyze campaign performance using CRM dashboards and Excel/Google Sheets, prepare regular reports, and identify opportunities to improve customer engagement and conversions.
• Drive experimentation through A/B testing and data-backed optimizations to enhance customer journeys and lifecycle performance.
• Work extensively with Excel/Google Sheets for campaign reporting, customer data management, and performance analysis.
• Postgraduate in Marketing, Business, Communications, or a related field, or currently in the final semester of a postgraduate program
• Strong attention to detail and execution discipline
• Comfortable working with Excel / Google Sheets and data
• Strong written communication skills
• Interest in growth marketing, CRM, and customer engagement
• Curiosity about consumer internet businesses and travel

Good to Have:-

• Familiarity with CRM platforms such as MoEngage, CleverTap, WebEngage, HubSpot, Braze, or similar tools.
• Basic understanding of lifecycle marketing, marketing automation, and customer
• Strong working knowledge of Excel functions,

What You’ll Gain:-

• Hands-on experience with lifecycle marketing and CRM platforms
• Exposure to growth marketing in a fast-scaling travel company
• Opportunity to work closely with the core marketing team

Required Skills

Lead Management Marketing Automation Analytics