CRM Intern

AppsForBharat; Bengaluru; On-site; INR 223,000 - 279,000; Part time

Job summary

AppsForBharat is seeking a detail-oriented Retention Marketing Intern to support customer engagement, retention, and lifecycle communication from Bengaluru. You will work closely with the CRM Manager to build and execute campaigns across multiple channels and ensure timely, error-free delivery.

Key responsibilities include executing campaigns across Push, SMS, WhatsApp, E-mail, In-app and RCS; building segments; assisting in lifecycle journeys; and tracking performance to drive improvements.

Qualifications

• Hands-on experience in CRM, retention marketing, or lifecycle operations.
• Proficiency in CRM tools like MoEngage or CleverTap.
• Experience in managing SMS, Push Notifications, WhatsApp, and RCS campaigns.
• Basic understanding of segmentation, funnels, and campaign analytics.
• Strong attention to detail and ability to manage multiple campaigns in parallel.
• Hindi and English proficiency (South languages a plus).

Responsibilities

• Execute CRM campaigns across Push, SMS, WhatsApp, E-mail, In-app, RCS.
• Build segments based on user behavior and funnels.
• Assist in lifecycle journeys (activation → retention → reactivation).
• Track CTR, conversions and campaign performance.
• Run A/B experiments and optimize communication strategy.
• Coordinate with content, product and analytics teams.

Skills

CRM experience

Segmentation

Campaign analytics

Attention to detail

Hindi/English

Tools

MoEngage

CleverTap

Job description

Job Title: Retention Marketing Intern

Location: Bengaluru (Work from Office)
Department: Retention
Type: Internship

Duration: 3 months
Stipend: 20-25k / Month

Company: appsforbharat.com

About AppsForBharat

AppsForBharat is on a mission to help millions of Indians connect with spirituality and culture through beautifully crafted, AI-first consumer experiences. Backed by Peak XV Partners, Elevation Capital, Fundamentum, and other top investors, we’re a Series C faith-tech startup built by alumni from IITs, IIMs, and high-growth startups.

Our flagship product, Sri Mandir, is the world’s largest platform for Hindu devotees enabling digital rituals, spiritual teachings, personalized recommendations, and a thriving devotional community.

India’s $44B devotion economy is still largely offline and we’re building the technology, design, and infrastructure to bring it online with trust, scale, and quality. As part of our Engineering team, you’ll play a key role in ensuring that these deeply meaningful experiences are reliable, performant, and delightful for millions of users every day.

About the Role

We are looking for a detail-oriented and execution-driven Retention Marketing Intern to support customer engagement, retention, and lifecycle communication. You will work closely with the CRM Manager to build and execute campaigns across multiple channels and ensure timely, error-free delivery.

Key Responsibilities -

• Execute CRM campaigns across Push, SMS, WhatsApp,E-mail, In-app, RCS

• Build segments based on user behavior & funnels

• Assist in lifecycle journeys (activation → retention → reactivation)

• Track CTR, conversions & campaign performance

• Run A/B experiments and optimize communication strategy

• Coordinate with content, product & analytics teams

What We’re Looking For

• Hands-on experience in CRM, retention marketing, or lifecycle operations.

• Proficiency in CRM tools like MoEngage or CleverTap (mandatory).

• Experience in managing SMS, Push Notifications, WhatsApp, and RCS campaigns.

• Basic understanding of segmentation, funnels, and campaign analytics.

• Strong attention to detail and ability to manage multiple campaigns in parallel.

• Mandatory: Hindi + English [South languages good to have]

One Team. One Goal. Assisting millions on their digital devotional journeys