CRM Executive

Kraftsman; Maharashtra; On-site; INR 250,000 - 400,000; Full time

Job summary

Kraftsman in India, Maharashtra, seeks an Entry-Level CRM Executive to support lead generation, customer coordination, and basic marketing activities for industrial machines. This role is ideal for freshers or candidates with up to 1 year of experience in B2B industrial sales.

Key responsibilities include CRM management, follow-up coordination, MIS reporting, and office support. Freshers with MIS reporting and digital marketing skills may also apply.

Qualifications

• Basic communication and interpersonal skills.
• Willingness to learn industrial products and processes.
• Proficient in MS Excel, Word and email.
• Ability to handle customer follow-ups and multitask effectively.
• Willingness to travel for occasional meetings.
• Positive attitude and target-oriented mindset.

Responsibilities

• Update customer data in CRM
• Maintain enquiry records
• Track lead status
• Update follow-up schedules
• Follow up with customers for quotations and discussions
• Coordinate internally with Sales and Design teams
• Maintain customer records
• Manage reports and documentation
• Office coordination
• Filing and record maintenance
• Basic purchase/admin support
• Daily task updates
• Lead tracking reports
• Follow-up reports

Skills

MS Excel

MS Word

CRM Management

Communication

Multitasking

Travel readiness

MIS Reporting

Digital Marketing basics

Education

Diploma / Graduate in Marketing or Mechanical

Tools

CRM Software

MS Office Suite

Job description

Role Overview

We are seeking a motivated Entry-Level CRM Executive to support lead generation, customer coordination, and basic marketing activities for industrial machines. This role is ideal for freshers or candidates with up to 1 year of experience who are looking to build a career in B2B industrial sales.

Role & Responsibilities

CRM Management

• Update customer data in CRM
• Maintain enquiry records
• Track lead status
• Update follow-up schedules

Follow-Up Coordination

• Follow up with customers for quotations and discussions
• Remind team members about pending actions
• Coordinate internally with Sales and Design teams

Documentation

• Maintain customer records
• Manage reports and documentation

Administrative Support

• Office coordination
• Filing and record maintenance
• Basic purchase/admin support

MIS Reporting

• Daily task updates
• Lead tracking reports
• Follow-up reports

Key Skills Required

• Basic communication and interpersonal skills
• Willingness to learn industrial products and operation processes
• Working knowledge of MS Excel, Word, and email
• Ability to handle customer follow-ups and multitasking
• Willingness to travel for occasional sales and customer meetings
• Positive attitude and target-oriented mindset

Preferred Candidate Profile

• Diploma / Graduate in Marketing, Mechanical, or any relevant field
• Technical background will be an added advantage

Freshers with strong MIS reporting & digital marketing skills may also apply.