Creative Director Copy

Rovenlabs; Gurugram District; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Rovenlabs in Gurugram seeks a seasoned Creative Director to own the central idea and craft compelling scripts for AI-driven ad films. You will lead a copy team, collaborate with AI artists and directors, and present concepts to brand teams with confidence.

Write in Hindi, Hinglish and English, ensuring the tone fits each brand. The role demands a sharp eye for humor, timing, and audience impact, with in-office hours Mon–Fri in Sector 57 Gurugram.

Qualifications

• 6+ years in advertising, mostly film. Agency, production house or content studio.
• Work that's shipped and that you can defend, line by line.
• A point of view on what's funny, what's boring, and why most ads fail in the first two seconds.
• Comfort with AI tools — or the appetite to be fluent in a month.
• The nerve to be in the room with a CMO and not blink.

Responsibilities

• Crack the central idea. Every brief, every pitch, every time. Volume and quality both.
• Write the script — in order, so the reveal lands on the reader the way it lands on the viewer.
• Write in Hindi, Hinglish and English, and know which one the brand needs.
• Lead the copy team — 2 writers today, more soon. Brief them, rewrite them, kill what's not working.
• Sit with the AI artists and directors so the script survives the build. Clear beats, clear reveal, minimal dialogue.
• Present the work to brand teams yourself. Sell it, take the feedback, turn vague notes into a better script.
• Own the tone of every brand we handle, and ours.

Job description

Don't apply if:

• You think "creative director" means approving other people's work
• Your portfolio is headlines and print layouts with no film in it
• You need a week to come back with three ideas
• You think AI is a threat, or you think AI is the idea
• You can't write in Hindi/Hinglish that sounds like people actually talk
• You go quiet when a client says "can we see one more option"

What we do

We make ad films for consumer brands — AI-driven, fast, and built to look like they cost ten times what they did. We use AI for the shots that are impossible to shoot, not to replace craft. The idea still has to be good. That's your job.

What you'll do

• Crack the central idea. Every brief, every pitch, every time. Volume and quality both.
• Write the script — in order, so the reveal lands on the reader the way it lands on the viewer.
• Write in Hindi, Hinglish and English, and know which one the brand needs.
• Lead the copy team — 2 writers today, more soon. Brief them, rewrite them, kill what's not working.
• Sit with the AI artists and directors so the script survives the build. Clear beats, clear reveal, minimal dialogue.
• Present the work to brand teams yourself. Sell it, take the feedback, turn vague notes into a better script.
• Own the tone of every brand we handle, and ours.

What you need

• 6+ years in advertising, mostly film. Agency, production house or content studio.
• Work that's shipped and that you can defend, line by line.
• A point of view on what's funny, what's boring, and why most ads fail in the first two seconds.
• Comfort with AI tools — or the appetite to be fluent in a month.
• The nerve to be in the room with a CMO and not blink.

Hours: Mon–Fri, 11 AM – 7 PM, Sector 57 Gurugram. In office. Creative work happens in a room with people in it.

• Pay: Not the constraint. Bring the work.