Creative Director, International Marketing

Meta; Mumbai; On-site; INR 400,000 - 700,000; Full time

Job summary

Creative X, a global agency, partners with Meta to shape next-gen creative advertising for brands across platforms. We seek a Creative Director to lead concept across media, translating complex technology into human, authentic stories.

You’ll drive award-worthy, integrated campaigns for international markets with strong leadership and collaboration. You will guide art direction, copy, design and strategy, presenting ideas to unite teams and external partners.

Qualifications

• 10+ years in agency and/or in-house creative teams with a strong portfolio.
• Proven ability to operate in complex, matrixed organizations.
• Track record of conceptual ideas and integrated campaigns that drive results.
• Experience leading teams and aligning stakeholders and partners.

Responsibilities

• Develop and lead conceptual brand expressions across mediums (mobile, film, OOH, print, events).
• Translate art direction and design into a compelling brand narrative.
• Explain complex tech topics to non-technical audiences clearly.
• Present ideas clearly to build team consensus.
• Collaborate with copywriters, engineers, insights, marketing, strategists and product managers.
• Work autonomously across multiple projects and create original work that advances brand strategy.

Skills

Creative direction

Brand storytelling

Cross-functional collaboration

Leadership

Portfolio development

Communication

Job description

Summary

Creative X is a global agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content and experiences for Meta, Facebook, Instagram, WhatsApp and our hardware products. Our vision is fearless creativity that shapes the future of connection. With some of the industry’s best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across some of the world’s biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including innovative creative experiences that push the boundaries of traditional advertising. We believe in attracting and nurturing highly skilled talent with a focus on community and career development. We have developed effective collaboration models with agencies and our cross-company creative network to ensure a consistent and compelling creative narrative for work that reaches an audience across the globe due to the scale of our products. We’re looking for a creative problem solver who is passionate about telling stories and bringing them to life with art direction and design that makes the technical feel human and authentic.

Required Skills

Creative Director, International Marketing Responsibilities

1. Develop and lead conceptual brand expressions across all mediums, including mobile, product, film, interactive, OOH, print, events, experiential etc
2. Understand how art direction, copywriting, design and conceptual ideas can be used to tell a story on behalf of a brand and within a product
3. Communicate complicated technology topics in clear, concise ways to a non-technical audience
4. Present ideas in a clear and focused way that builds consensus within the team
5. Work collaboratively within a cross-functional team environment with copywriters, engineers, insights, marketing, strategists and product managers
6. Work autonomously, with little direction, multitasking across multiple projects
7. Create original creative work that advances brand strategy and engages target audiences
8. Translate complex strategic approaches into easily accessible creative concepts

Minimum Qualifications

1. 10+ years of experience in a mix of agency and in-house creative departments, demonstrated by a portfolio that highlights high-quality creative thinking and work
2. Proven experience operating effectively in complex, matrixed organizations and adapting to shifting priorities
3. Portfolio showcasing breakthrough, award-worthy creative work
4. Demonstrated track record of developing conceptual ideas and insight-led integrated campaigns that drive business results
5. Experience working with cross-functional partners in marketing and strategy organizations, as well as direct oversight of external partners such as agencies and freelancers
6. Experience leading teams and influencing stakeholders to achieve goals

Preferred Qualifications

1. Future-first mindset, and experience creating in new platforms. This may include, but is not limited to: augmented, virtual or mixed reality, gaming, Web3, AI, NFTs, avatars, etc
2. Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
3. Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
4. Knowledge of localisation of campaigns
5. Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
6. 20+ years of experience at agency/in-house concepting and art directing ideas for brand and product
7. Experience using AI for output and applying AI to the creative process
8. Experience in pursuing and developing work using emerging technologies
9. Award-winning work
10. Extensive experience working on international campaigns across multiple markets
11. Fluency in English, Hindi, and other local languages to support international marketing campaigns across key markets in the region
12. Having worked in high fashion, luxury, travel and global brands with a portfolio that shows high craft will be preferred

Industry

Internet