Creative Strategist

Kinnect; Mumbai; In loco; INR 800.000 - 1.200.000; Tempo pieno

Descrizione del lavoro

Kinnect is seeking an influencer marketing professional to design and oversee influencer campaigns that align with brand objectives. You will map creators to ideas, forecast performance, and share learnings to improve future planning.

You will stay ahead of pop culture trends, build relationships with influencers and agencies, and collaborate with Creative Strategy and Buying & Negotiation to ensure feasible, impactful partnerships.

Competenze

• 2–5 years in influencer marketing, talent partnerships, or digital strategy.
• Comfortable using Generative AI tools for trend spotting, creator research, and building sharper influencer recommendations.
• Strong knowledge of the influencer ecosystem across categories and platforms.
• Ability to connect brand objectives with cultural and creator opportunities.
• Excellent presentation and storytelling skills.
• Data-driven with strong analytical ability to assess creator performance.

Mansioni

• Build influencer plans aligning creators with campaign ideas and objectives.
• Stay ahead of pop culture trends and life moments for brands.
• Specialize in influencer formats: meme marketing, PR plays, digital amplification, celebrity partnerships, barter, and affiliate programs.
• Develop vertical expertise to provide sharp recommendations.
• Partner with Creative Strategy to embed influencers into ideas.
• Partner with Buying & Negotiation to ensure feasibility within budget.
• Maintain an influencer intelligence database with cost, engagement, and performance insights.
• Benchmark influencers against category standards and competitors.
• Forecast campaign performance based on influencer fit (with Media & Analytics).
• Share post-campaign learnings to improve future planning.
• Identify trending and undiscovered talent to drive efficiencies.
• Maintain and build relationships with influencers and talent agencies; meet them to explore new opportunities for partnership.

Conoscenze

Influencer marketing

Generative AI tools

Trend spotting

Creator research

Analytics

Storytelling

Strumenti

Social media platforms

Descrizione del lavoro

Responsibilities

• Build influencer plans that map the right mix of creators to campaign ideas and objectives.
• Stay ahead of pop culture, trending names, and life moments that can be leveraged by brands.
• Specialize in influencer marketing formats: meme marketing, PR-driven plays, digital amplification, celebrity partnerships, barter, and affiliate programs.
• Develop vertical expertise (fashion, beauty, tech, finance, lifestyle, etc.) to provide sharp recommendations.
• Partner with Creative Strategy to embed influencers organically into ideas.
• Partner with Buying & Negotiation to ensure recommendations are feasible within budget.
• Maintain an influencer intelligence database with cost, engagement, and performance insights.
• Benchmark influencers against category standards and competitors.
• Forecast campaign performance based on influencer fit (with Media & Analytics).
• Share post-campaign learnings to improve future planning.
• Identify trending and undiscovered talent to drive efficiencies.
• Maintain and build relationships with influencers and talent agencies; meet them to explore new opportunities for partnership.

Requirements

• 2–5 years in influencer marketing, talent partnerships, or digital strategy.
• Comfortable using Generative AI tools for trend spotting, creator research, and building sharper influencer recommendations.
• Strong knowledge of the influencer ecosystem across categories and platforms.
• Ability to connect brand objectives with cultural and creator opportunities.
• Excellent presentation and storytelling skills.
• Data-driven with strong analytical ability to assess creator performance.