Creative Strategist

Minimal Tweaks; Gurugram District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Minimal Tweaks in Gurugram is seeking a Creative Strategist to bridge clients and the creative team, shaping campaigns from concept to execution.

You will develop marketing strategies, analyze briefs, and guide copywriters and designers while ensuring brand voice across platforms. The role requires 2-3 years of experience and an on-site, full-time schedule.

Qualifications

• 2-3 years of experience in creative strategy or related role.
• Ability to conceptualize marketing strategies aligned with brand identity.
• Experience guiding writers, designers and editors to deliver campaigns.

Responsibilities

• Conceptualize and implement innovative marketing strategies aligned with brand identity.
• Interpret client briefs, define success metrics, and analyze outcomes.
• Develop compelling campaigns, storytelling and content formats per brand position.
• Provide clear guidance to copywriters and designers for content deliverables.
• Design content tailored to goals: brand awareness, engagement or leads.
• Monitor trends, audience behavior, and competitors to keep concepts fresh.
• Maintain consistent brand voice across digital platforms.
• Present strategies and scripts to clients while managing escalations.
• Leverage social analytics to refine future creative initiatives.
• Collaborate with internal teams and structure persuasive pitch decks.
• Oversee multi-brand responsibilities from concept to execution.
• Deliver end-to-end creative presentations for campaigns or scripts.
• Coordinate daily with Client Servicing for timely deliverables.
• Utilize AI-powered tools to boost campaign efficiency and creativity.

Skills

Marketing Strategy

Client Insight

Creative Ideation

Content Structuring

Brand Consistency

Campaign Presentation

AI Tools

Job description

Work as Creative Strategist at Minimal Tweaks | Creative Strategist Job

2-3 Years

Location: Sector 39, Gurugram, Haryana

Work Mode: On-site, Full Time

Responsibilities:

• Marketing Strategy Development: Conceptualize and implement innovative marketing strategies that align with the visual and verbal brand identity of brands.
• Client Insight & Analysis: Interpret client briefs and objectives, identify key challenges, and establish clear success metrics of the marketing campaigns.
• Creative Ideation: Develop compelling and trending marketing campaigns starting points, storytelling, and content formats aligned with the brand s positioning.
• Collaboration for Creative Direction: Provide clear, actionable guidance to copywriters, designers, and editors to facilitate seamless execution of content deliverables.
• Content Structuring: Strategically design content tailored to brand goals, whether focused on brand awareness, engagement, or lead generation.
• Market Intelligence: Monitor emerging trends, evolving audience behaviors, and competitor activities to keep creative concepts fresh, relevant, and impactful.
• Brand Consistency: Maintain a consistent tone, voice, and messaging style of brand across all digital platforms.
• Client Engagement & Escalations: Present creative strategies, campaign concepts, and scripts persuasively to clients, while also managing client escalations with professionalism and timely resolution.
• Performance Optimization: Leverage social media analytics and past campaign performance data to refine and enhance future creative initiatives.
• Creative Problem-Solving: Adapt to feedback, resolve creative challenges, and collaborate effectively with internal teams to deliver high-quality outputs.
• Pitch Deck Development: Design and structure persuasive pitch deck that effectively communicate the marketing campaign concepts and strategic recommendations to clients.
• Multi-Brand Management: Possesses a strong understanding of creative responsibilities across multiple brands and industries, from conceptualization to campaign execution, including scriptwriting and copywriting.
• Campaign Presentation: Deliver end-to-end creative presentations for campaigns or scripts, articulating the narrative and creative vision.
• Integrated Coordination: Liaise daily with Client Servicing teams, ensuring timely execution of deliverables from topical brand posts to marketing campaigns.
• AI Generalist: Utilize AI-powered tools wherever needed in the process to boost campaign efficiency and creativity.

We are looking for someone who can be the bridge between clients and our creative team, keeping projects, communication, and timelines on track.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.