Creative Director (Marketing)

Base8; Hyderabad; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Base8 is seeking a Creative Director (Marketing) to lead the company’s marketing creative vision across digital and traditional channels. You will manage designers, copywriters, and content teams to deliver campaigns that strengthen our brand and drive growth.

The role requires 15+ years in marketing roles, 10 years in leadership, and experience with international markets. Hybrid work in Hyderabad with strong collaboration across functions.”

Qualifications

• Bachelor’s degree in marketing, advertising, graphic design, or communications.
• 15+ years in marketing, advertising, or creative roles.
• 10 years of leadership or team management experience.
• Strong portfolio with successful campaigns.
• Experience with digital marketing, branding, and multimedia content.

Responsibilities

• Develop and execute the overall creative vision for marketing campaigns.
• Lead and mentor creative teams including designers and content creators.
• Ensure brand identity and messaging consistency across materials.
• Collaborate with marketing, product, sales and leadership teams.
• Review and approve concepts, designs, videos, and promotions.
• Oversee creative production from concept to execution.
• Analyze campaign performance and optimize strategies.

Skills

Creative thinking

Brand strategy

Leadership

Project management

Digital marketing

Copywriting

Visual design

Communication

Problem solving

Budget management

Data analysis

Education

Bachelors in Marketing

Tools

Adobe Creative Suite

Figma

Canva

Premiere Pro

After Effects

Google Ads

Meta Ads Manager

Google Analytics

Looker Studio

Asana

Trello

Monday.com

Jira

Job description

Position: Creative Director Marketing

Location: Hyderabad (Onsite/ Hybrid)- Preferred candidate need from south region

Employment Type: Full-Time

Note: Candidates must have worked with international market experience.

A Creative Director (Marketing) is responsible for leading the creative vision behind a company's marketing campaigns. They oversee creative teams, ensure brand consistency, and develop compelling campaigns that drive customer engagement and business growth.

Job Summary

The Creative Director leads the development and execution of creative marketing strategies across digital and traditional channels. This role manages designers, copywriters, content creators, and other creative professionals to deliver innovative campaigns that align with the company's brand identity and business objectives.

Key Responsibilities

• Develop and execute the overall creative vision for marketing campaigns.


• Lead and mentor creative teams, including graphic designers, copywriters, videographers, and content creators.


• Ensure all marketing materials maintain consistent brand identity and messaging.


• Collaborate with marketing, product, sales, and leadership teams to align creative strategies with business goals.


• Review and approve creative concepts, designs, videos, advertisements, and promotional materials.


• Oversee creative production from concept through execution.


• Analyze campaign performance and optimize creative strategies based on data and customer insights.


• Stay updated on industry trends, emerging technologies, and competitor campaigns.


• Manage creative budgets, timelines, and external agencies or freelancers when necessary.


• Present creative ideas and campaign strategies to senior management and stakeholders.

Required Qualifications

• Bachelor's degree in marketing, Advertising, Graphic Design, Communications, or a related field.


• 15+ years of experience in marketing, advertising, or creative roles.


• 10 years of leadership or team management experience.


• Strong portfolio showcasing successful marketing campaigns.


• Experience working with digital marketing, branding, and multimedia content

Required Skills

• Creative thinking and storytelling


• Brand strategy and identity development


• Leadership and team management


• Project management


• Digital marketing knowledge


• Copywriting and content strategy


• Visual design understanding


• Communication and presentation skills


• Problem-solving and decision-making


• Budget and resource management


• Data-driven campaign analysis

Preferred Technical Skills

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)


• Figma or Sketch


• Canva


• Video editing software (Premiere Pro, After Effects)


• Marketing platforms (Google Ads, Meta Ads Manager)


• Analytics tools (Google Analytics, Looker Studio)


• Project management tools (Asana, Trello, Monday.com, Jira)

Key Performance Indicators (KPIs)

• Brand awareness and engagement


• Campaign ROI


• Conversion rates


• Creative project delivery on time and within budget


• Social media engagement


• Website traffic from marketing campaigns


• Customer acquisition and retention


• Team productivity and creative quality