Video Editor

Kraftshala; India; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Kraftshala is seeking an AI Performance Creative Video Editor to craft UGC-style, high-performing ad creatives at scale using AI-native workflows in India. You will own end-to-end creative execution, from briefs to iterations, leveraging data to optimize hooks, pacing, and delivery for Meta ads.

Ideal candidates bring 2–4 years of performance video editing experience, deep knowledge of Meta ad best practices, and hands-on work with AI video tools to rapidly test and refine concepts.

Qualifications

• 2–4 years of experience in performance video editing / creative production
• Strong understanding of Meta ad creative best practices
• Hands-on expertise with AI video models (Seedance 2.0, Veo3.1, Nano Banana Pro, Cling 3.0, Higgsfield, Claude)
• Proven experience creating UGC / direct-response ad creatives
• Strong creative judgment around hooks, retention, and pacing
• Ability to move fast, iterate quickly, and work data-first

Responsibilities

• Create and edit high-performing UGC-style ad creatives using AI tools
• Turn performance insights into new creative iterations
• Rapidly test hooks, pacing, delivery styles, and visual formats
• Optimize creatives based on CTR, hook rate, hold rate, and CAC
• Build repeatable prompt systems and AI workflows for scale
• Experiment with moonshot creative concepts and new AI capabilities

Skills

UGC/Direct-response ads

Meta ad creativity

AI video editing tools

Creative judgment on hooks/retention/p

Data-driven iteration

Fast iteration

Tools

Seedance 2.0

Veo3.1

Nano Banana Pro

Cling 3.0

Higgsfield

Claude

Job description

We’re hiring an AI Performance Creative Video Editor to build high-performing UGC-style ad creatives at scale. This is not a traditional editing role. We’re looking for someone who deeply understands performance creatives for Meta, knows what makes users stop scrolling, and can leverage AI-first video workflows to create, iterate, and optimize winning ad creatives faster. You’ll work closely with the Growth and creative team to produce UGC-style performance ads using AI tools, experiment with new creative formats, and help build scalable AI-led content systems.

About the Role

You will own end-to-end creative execution for performance ads - from interpreting briefs to generating, editing, iterating, and optimizing creatives using AI-native workflows. This role is ideal for someone who:

• Understands UGC ad psychology and conversion-focused storytelling
• Has strong experience creating Meta-first performance creatives
• Is deeply hands-on with AI video creation/editing tools
• Thinks in hooks, retention curves, and conversion metrics
• Moves fast and thrives on experimentation.

What You’ll Do

• Create and edit high-performing UGC-style ad creatives using AI tools
• Turn performance insights into new creative iterations
• Rapidly test hooks, pacing, delivery styles, and visual formats
• Optimize creatives based on CTR, hook rate, hold rate, and CAC
• Build repeatable prompt systems and AI workflows for scale
• Experiment with moonshot creative concepts and new AI capabilities

What You Bring

• 2-4 years of experience in performance video editing / creative production
• Strong understanding of Meta ad creative best practices
• Hands-on expertise with AI video models (Seedance 2.0 , Veo3.1, Nano Banana Pro, Cling 3.0, Higgsfield, Claude)
• Proven experience creating UGC / direct-response ad creatives
• Strong creative judgment around hooks, retention, and pacing
• Ability to move fast, iterate quickly, and work data-first