Creative & Social Media Manager

Stylsmyth; Mumbai City, Mumbai; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

StylSmyth is seeking a Creative & Social Media Head to lead multi-dimensional creative work for international fashion and lifestyle brands. You will shape social content, copy, and visual storytelling while guiding AI-driven video concepts and strategies.

Based in Mumbai, you will translate briefs into standout concepts, collaborate with design and content teams, and present compelling creative directions to US-based clients and partners.

Qualifications

• 3+ years of experience in creative, social media, digital or fashion marketing.
• Strong copywriting and storytelling skills.
• Excellent understanding of social media trends and formats.
• Ability to translate briefs into compelling creative concepts.
• Experience with AI video and emerging creative technologies.
• Portfolio demonstrating creative thinking and execution.

Responsibilities

• Creative direction across campaigns, moodboards and directions.
• Develop content ideas for clients' digital presence and social channels.
• Write headlines, hooks, captions and storytelling with SEO layer.
• Collaborate with AI Video team to explore new formats and tools.
• Participate in client discussions and help grow the creative scope.

Skills

Creative direction

Social media strategy

Copywriting

Storytelling

AI & emerging tech

Brand marketing

Agency experience

Job description

Creative & Social Media Manager

Experience: 3+ years
Location: Mumbai
Background: Creative / Digital / Social Media / Advertising / Fashion / Agency

About Us

StylSmyth is a Global Capability Centre dedicated to the fashion and lifestyle industry, delivering end-to-end design and operations support to leading international brands. For over 15 years, weve operated as an extension of our clients in-house teams, helping them scale through dedicated creative support, production-ready artwork, and operational excellence

About the Role

StylSmyth is looking for a creative and entrepreneurial Creative & Social Media Head to work with our international, primarily US-based, clients across leading fashion / lifestyle brands and retailers.

This is a multi-dimensional creative role covering social media, content, copywriting, AI video and creative strategy. The ideal candidate will bring strong creative thinking, understand global brand aesthetics and be able to translate client briefs into compelling creative ideas and directions.

Key Responsibilities

Creative Direction

• Develop creative concepts, campaign ideas, moodboards and visual directions for international clients.
• Translate client briefs into clear and compelling creative solutions.
• Provide creative direction across fashion, lifestyle, social, digital and content projects.
• Bring fresh thinking and creative energy across multiple client requirements.

Social Media & Content

• Develop creative concepts and content ideas for clients' digital presence.
• Understand social trends, formats and content behaviour across US and global markets.
• Develop content pillars, campaign themes, hooks and storytelling approaches.
• Work with design, video and content teams to take ideas from concept to execution.

Copywriting & Storytelling

• Develop and guide copy for ecommerce, websites and other client communication.
• Create headlines, hooks, captions, taglines and creative narratives with a strong SEO layer.
• Help ensure the copy and visual direction come together cohesively.

AI Video & Emerging Creative

• Work closely with our AI Video team to conceptualize innovative content and campaigns.
• Explore new AI tools and creative technologies to develop differentiated solutions for clients.
• Bring creative thinking to AI-generated video, visual content and virtual production.

Client & Business Development

• Participate in creative discussions and presentations with US-based clients.
• Support pitches and proposals with strong creative concepts and storytelling.
• Understand client objectives and identify opportunities to expand the creative scope.
• Help develop new creative services and solutions that StylSmyth can offer international clients.

What We're Looking For

• 3+ years of experience in creative, social media, digital, advertising, fashion or brand marketing.
• Strong creative instinct and ability to think conceptually.
• Excellent understanding of social media, content and contemporary visual culture.
• Strong copywriting and storytelling skills.
• Interest in AI, video and emerging creative technologies.
• Good understanding of international, particularly US fashion and retail aesthetics.
• Strong communication and presentation skills.
• Ability to work across multiple projects and creative disciplines.
• Agency experience is a plus.
• A strong portfolio demonstrating creative thinking and execution.

The Ideal Person

Someone who is curious, proactive and full of ideas comfortable moving between a social media concept, a campaign idea, a copywriting brief, an AI video concept or a client presentation.

We are looking for someone who doesn't just execute a brief, but can challenge it, improve it and bring a strong creative point of view to it.