Creative Lead (D2C) - JG

Iassess Consultants; Mumbai; On-site; INR 2,600,000 - 4,800,000; Full time

Job summary

Iassess Consultants is seeking a Content & Creative Lead in Mumbai to drive end-to-end content strategy, production, and campaigns for a fast-growing consumer brand. You will manage influencers, creators, agencies, and internal teams to deliver high-impact and on-brand content across platforms.

The role requires 5+ years in content, creative, or brand marketing, with hands-on experience in D2C environments and performance-driven strategies. Competitive compensation reflects experience and fit.

Qualifications

• 5+ years in content, creative, brand marketing, or related functions.
• Experience with D2C or consumer-focused brands.
• Proven experience owning and managing content pipelines and production.
• Strong understanding of social media, influencer marketing, content trends, and performance marketing.
• Experience coordinating shoots and multiple content stakeholders.
• Ability to thrive in a fast-paced, high-growth environment.
• Excellent communication and project coordination skills.
• Hands-on with strong ownership and accountability.

Responsibilities

• Own the complete creative content pipeline from ideation to final delivery.
• Lead the development of performance marketing creatives and social media content.
• Track industry trends, consumer insights, competitor campaigns, and emerging formats.
• Collaborate with influencers, creators, agencies, designers, and editors to produce content.
• Plan and manage content shoots, production schedules, and calendars.
• Work with marketing teams to optimize content based on campaign results.
• Drive creative execution for product launches and brand campaigns.
• Support CRM and retention marketing through engaging content assets.
• Manage externals vendors, freelancers, and production partners.
• Ensure content quality, consistency, and timely delivery across channels.

Skills

Content strategy

Creative production

Social media marketing

Influencer collaborations

Performance marketing

Stakeholder management

Project coordination

Job description

Location: Lower Parel, Mumbai
Experience: 5+ Years
Work Schedule: 5 Days a Week
Compensation: Competitive, based on experience and fit

Content & Creative Lead

We are looking for a highly creative and execution-focused professional to lead content and creative initiatives for a fast-growing consumer brand. This role is ideal for someone who has experience managing end-to-end content production, creative campaigns, influencer collaborations, and performance-driven content strategies within a D2C environment.

The ideal candidate is proactive, business-savvy, comfortable working with senior stakeholders and public personalities, and capable of managing high-visibility content projects from concept to execution.

Key Responsibilities

• Own the complete creative content pipeline from ideation to final delivery.
• Lead the development of performance marketing creatives and social media content.
• Track industry trends, consumer insights, competitor campaigns, and emerging content formats.
• Collaborate with influencers, creators, agencies, designers, and video editors to produce impactful content.
• Plan and manage content shoots, production schedules, and creative calendars.
• Work closely with marketing teams to optimize content based on campaign performance and audience engagement.
• Drive creative execution for product launches, brand campaigns, and promotional initiatives.
• Support CRM and retention marketing initiatives through engaging content assets.
• Manage external vendors, freelancers, and production partners as required.
• Ensure content quality, consistency, and timely delivery across channels.

What Were Looking For

• 5+ years of experience in content, creative, brand marketing, or related functions.
• Mandatory experience working with D2C or consumer-focused brands.
• Proven experience owning and managing content pipelines and creative production.
• Strong understanding of social media, influencer marketing, content trends, and performance marketing.
• Experience coordinating shoots, creative teams, and multiple content stakeholders.
• Ability to thrive in a fast-paced, high-growth environment.
• Excellent communication, stakeholder management, and project coordination skills.
• Hands-on approach with a strong sense of ownership and accountability.

Preferred Background

• Experience with health, wellness, lifestyle, FMCG, beauty, nutrition, or other consumer brands.
• Exposure to creator-led, founder-led, or celebrity-led brand marketing initiatives.
• Strong portfolio showcasing content campaigns, social media creatives, or brand storytelling projects.

Why Join

• Opportunity to work on high-impact campaigns for a rapidly growing consumer brand.
• Fast-paced environment with significant ownership and creative freedom.
• Exposure to large-scale marketing initiatives, content production, and influencer collaborations.
• Collaborative culture focused on innovation, creativity, and growth.