CONTENT LEAD – D2C BRANDS

The Cogent; Jaipur; On-site; INR 1,200,000 - 1,600,000; Full time

Job summary

The Cogent is seeking a creative Content Lead to steer content strategy, storytelling, and execution for D2C brands. You will guide the content team, shape brand narratives, and collaborate with design, video, and performance marketing to drive brand awareness and growth.

You’ll develop content pillars, calendars, scripts, and campaigns, while tracking performance to optimize engagement, conversions, and watch time.

Qualifications

• 4–7 years of experience in content strategy, brand communication, social media, or digital marketing, preferably with D2C brands.
• Proven experience leading content teams and handling multiple consumer brands.
• Strong expertise in copywriting, storytelling, creative conceptualization, and video scripting.
• Understanding of D2C business models, consumer psychology, product positioning, and purchase behaviour.
• Knowledge of Instagram, YouTube, short-form video, UGC, influencer marketing, and digital advertising creatives.

Responsibilities

• Develop comprehensive content strategies for multiple D2C brands and set brand pillars.
• Lead content team and coordinate with design, video, and performance teams.
• Create scripts, captions, briefs, and final content deliverables.
• Analyse performance metrics and optimize content for engagement and conversions.
• Stay updated on trends, test AI-powered tools, and innovate content formats.
• Present content strategies to stakeholders and manage timelines.

Skills

Content strategy

Brand communication

Social media

Digital marketing

Copywriting

Storytelling

Video scripting

D2C brands

Team leadership

Job description

Work Mode: Work from Office (WFO) On Site, 6 Day Working

Overview

We are looking for a creative and strategic Content Lead to lead content strategy, storytelling, and creative execution for D2C brands. The role requires a strong understanding of consumer behaviour, brand positioning, product marketing, and performance-driven content.

The candidate will lead the content team, develop compelling brand narratives, oversee content production, and collaborate with design, video production, and performance marketing teams to create content that builds brand awareness, strengthens customer engagement, and drives business growth.

Key Responsibilities

1. Content Strategy & Brand Development

• Develop comprehensive content strategies for multiple D2C brands based on their business objectives, target audiences, and brand positioning.
• Create brand communication frameworks, content pillars, monthly content calendars, and campaign concepts.
• Understand product USPs, customer pain points, purchase behaviour, and market trends to develop relevant content.
• Conduct competitor research and identify opportunities to differentiate brands through creative storytelling.
• Lead, mentor, and manage content strategists, copywriters, and content executives.
• Coordinate with graphic designers, video editors, motion artists, photographers, and production teams.
• Review and approve scripts, captions, creative briefs, campaign concepts, and final content deliverables.
• Establish content workflows, quality standards, and timelines to ensure efficient execution across brands.
• Develop innovative concepts for Instagram Reels, product videos, UGC-style content, influencer campaigns, brand films, and digital advertisements.
• Create compelling scripts and storytelling formats that communicate product benefits and brand USPs.
• Guide the production team in translating creative concepts into engaging visual and video content.
• Identify opportunities for founder-led content, product demonstrations, customer testimonials, and camera-facing videos.
• Ensure consistency in brand voice, visual direction, messaging, and storytelling across platforms.

4. D2C Content & Performance Marketing

• Develop content that supports brand awareness, audience engagement, website traffic, and conversions.
• Collaborate with performance marketing teams to create ad concepts, hooks, scripts, and creative variations for testing.
• Analyse content performance and identify opportunities to improve engagement, watch time, click-through rates, and conversions.
• Use customer insights, campaign data, and feedback to refine content strategies and scale successful formats.
• Ensure content is aligned with the customer journey, from discovery and consideration to purchase and retention.

5. Trend Research & Innovation

• Stay updated with emerging social media trends, content formats, consumer preferences, and competitor activities.
• Identify relevant trends and adapt them to each brand without compromising brand identity.
• Explore AI-powered tools and new creative approaches to improve ideation, research, scripting, and content production.
• Develop fresh campaign ideas for product launches, seasonal promotions, and brand-building initiatives.

6. Cross-Functional Collaboration

• Work closely with design, video production, social media, influencer marketing, and performance marketing teams.
• Coordinate with internal stakeholders to ensure smooth execution from ideation to final delivery.
• Present content strategies and creative concepts to stakeholders and incorporate feedback effectively.
• Monitor deliverables, maintain quality standards, and ensure timely completion of content projects.

7. Reporting & Content Optimization

• Review monthly content performance and prepare actionable recommendations.
• Track relevant metrics such as reach, engagement, saves, shares, watch time, CTR, and conversions.
• Conduct periodic content audits to evaluate brand consistency, creative quality, and performance.
• Monitor team productivity and continuously improve content planning and execution processes.

Qualifications & Skills

• 4 – 7 years of experience in content strategy, brand communication, social media, or digital marketing, preferably with D2C brands.
• Proven experience leading content teams and handling multiple consumer brands.
• Strong expertise in copywriting, storytelling, creative conceptualization, and video scripting.
• Understanding of D2C business models, consumer psychology, product positioning, and purchase behaviour.
• Knowledge of Instagram, YouTube, short-form video, UGC, influencer marketing, and digital advertising creatives.