Brand Marketing Executive

Weekday AI (YC W21); Mumbai; On-site; INR 2,000,000 - 5,000,000; Full time

Job summary

Weekday AI (YC W21) is seeking a creative Social Media & DTC Marketing Executive for its Mumbai team. The role focuses on building brand presence, engaging audiences, and driving DTC initiatives through social media content, digital campaigns, and community building.

You will develop content across posts, reels, stories, and short-form videos, while coordinating with designers and external agencies to produce high-quality assets. 1+ year of relevant experience is expected.

Qualifications

• 1+ year of experience in social media marketing, digital marketing, content creation, or a related field.

Responsibilities

• Plan, create, and execute social media content calendars aligned with brand objectives and audience interests (posts, reels, stories, short-form videos).
• Support DTC marketing initiatives, including paid advertising, customer engagement, retention campaigns, and community building.
• Assist in creating and managing Meta Ads, including in-house creative assets and ads with external agencies.
• Plan and coordinate in-house content shoots for social media, digital campaigns, and paid advertising.
• Execute email and WhatsApp marketing campaigns to support customer engagement, retention, and repeat purchases.
• Monitor social media platforms and manage online reputation by responding to comments and messages.
• Track engagement, campaign performance, audience growth, and other marketing metrics.
• Stay updated on trends, formats, platform updates, and competitor activities.

Skills

Social media marketing

Content creation

Digital marketing

Email marketing

WhatsApp marketing

Tools

Meta Ads

Job description

This role is for one of the Weekdays clients

Salary range: Rs 2000000 - Rs 5000000 (ie INR 2-5 LP A)

Experience: 1+ yrs

Location: Mumbai, Maharashtra, India

Job Type: Full Time

We are looking for a creative and proactiveSocial Media & DTC Marketing Executiveto strengthen brand presence, drive audience engagement, and support direct-to-consumer (DTC) marketing initiatives. The ideal candidate will have a strong interest in social media, content creation, digital advertising, and online community building.

This role is suited for someone who understands emerging social media trends, enjoys creating engaging content, and can turn creative ideas into effective marketing campaigns. You will contribute to brand awareness, customer engagement, and business growth in a fast-paced environment.

Key Responsibilities

• Plan, create, and execute social media content calendars aligned with brand objectives and audience interests.
• Develop engaging content ideas for posts, reels, stories, short-form videos, and other digital formats.
• SupportDTC marketing initiatives, including paid advertising, customer engagement, retention campaigns, and community building.
• Assist in creating and managingMeta Ads, including in-house creative assets and advertisements developed with external agencies.
• Plan and coordinate in-house content shoots for social media, digital campaigns, and paid advertising.
• Collaborate with designers, videographers, creators, and agencies to produce high-quality marketing assets.
• Execute email and WhatsApp marketing campaigns to support customer engagement, retention, and repeat purchases.
• Monitor social media platforms and manage online reputation by responding to comments, direct messages, queries, and feedback.
• Track social media engagement, campaign performance, audience growth, and other relevant marketing metrics.
• Stay updated on social media trends, content formats, platform updates, and competitor activities.
• Identify opportunities to improve content performance, strengthen brand visibility, and enhance customer interactions.
• Maintain consistent brand voice, messaging, and visual identity across digital channels.

What Makes You a Great Fit

• 1+ year of experiencein social media marketing, digital marketing, content creation, or a related field.
• Strong understanding of social media platforms, content formats, audience engagement, and emerging digital trends.
• Familiarity withMeta Ads, DTC marketing, email marketing, and WhatsApp marketingis an advantage.
• Experience coordinating content shoots or working with creative teams, influencers, or external agencies is preferred.
• Understanding of online reputation management (ORM) and customer communication best practices.
• Strong creative thinking, storytelling, and content ideation skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple campaigns, deadlines, and priorities with attention to detail.
• Familiarity with tools for content creation, scheduling, analytics, and campaign management is a plus.
• A proactive, adaptable, and ownership-driven mindset with a genuine interest in building brands.
• Ability to work collaboratively in a fast-paced startup environment and contribute fresh ideas to marketing initiatives.