Creative Lead

Fraganote; New Delhi; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Fraganote is seeking a Creative Lead Designer with 8+ years of experience in fashion, lifestyle, beauty, D2C, or consumer brands. You will shape the brand’s visual identity, lead design teams, and supervise campaigns, product launches, and packaging across digital and offline channels.

You will collaborate with Brand, Marketing, and Growth teams to deliver high-quality, culturally relevant brand experiences, balancing aesthetics with business outcomes in a fast-paced environment.

Qualifications

• 8+ years of experience in graphic design, visual design, art direction, or creative design.

Responsibilities

• Own and evolve the brand's overall visual language and creative direction.
• Translate brand strategy into strong, relevant creative concepts.
• Develop concepts for campaigns, product launches, seasonal moments, collaborations, and brand initiatives.
• Ensure consistency and excellence across all consumer touchpoints.
• Stay ahead of fashion, lifestyle, design, culture, social media, and visual trends.
• Lead the design process across social media, digital campaigns, website, packaging, and offline communication.
• Create and maintain strong brand guidelines and visual systems.
• Provide creative direction for photoshoots and campaign productions.

Skills

Creative leadership

Brand storytelling

Visual design

Team management

Brand guidelines

Campaign concepts

Social media design

Art direction

Job description

About the Role

We are looking for a Creative Lead Designer with 8+ years of experience in the fashion, lifestyle, beauty, D2C, or consumer brands space. The ideal candidate is a strong visual thinker who can combine creative direction, design excellence, brand storytelling, and leadership to build distinctive and culturally relevant brand experiences.

You will be responsible for shaping the brand’s visual identity across campaigns, digital platforms, social media, product launches, packaging, and offline touchpoints while leading and mentoring the design team.

Key Responsibilities

Creative Direction

• Own and evolve the brand's overall visual language and creative direction.
• Translate brand strategy and marketing objectives into strong, relevant creative concepts.
• Develop creative concepts for campaigns, product launches, seasonal moments, collaborations, and brand initiatives.
• Ensure consistency and excellence across all consumer touchpoints.
• Stay ahead of fashion, lifestyle, design, culture, social media, and visual trends.

Design & Brand

• Lead the design process across social media, digital campaigns, website, performance marketing, email, packaging, retail, events, and offline communication.
• Create and maintain strong brand guidelines and visual systems.
• Push the creative quality of campaigns while ensuring work remains commercially relevant.
• Work closely with photography, video, content, marketing, influencer, and growth teams to build integrated campaigns.
• Provide creative direction for photoshoots, campaign productions, product launches, and content shoots.

Team Leadership

• Lead, mentor, and develop a team of designers.
• Establish creative workflows, timelines, and quality benchmarks.
• Review and provide constructive feedback on design output.Delegate projects effectively while maintaining ownership of the overall creative vision.
• Build a culture of experimentation, collaboration, and high-quality creative execution.

Cross-Functional Collaboration

• Partner closely with Brand, Marketing, Growth, Social, Influencer, Product, and Founders.
• Understand business objectives and translate them into compelling creative solutions.
• Balance brand building with performance-driven creative requirements.
• Manage multiple projects and deadlines in a fast-paced environment.

What We're Looking For

• 8+ years of experience in graphic design, visual design, art direction, or creative design.
• Strong background in fashion, lifestyle, beauty, D2C, retail, or consumer brands.
• Proven experience in creative leadership and team management.
• Excellent understanding of branding, typography, composition, colour, layouts, photography, and visual storytelling.
• Strong portfolio demonstrating campaign-led thinking and high-quality visual execution.
• Ability to develop a concept from ideation → art direction → execution.
• Strong understanding of social-first and digital-first creative.
• Comfortable working in a fast-paced, high-growth environment.
• Strong communication, presentation, and stakeholder-management skills.
• Highly detail-oriented with a strong sense of aesthetics and visual culture.