Design Lead

Caresmith India; Mumbai; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

Caresmith India in Mumbai is seeking an experienced Creative Director to lead the brand's visual identity and steer the creative direction across campaigns, product launches and digital assets. You will mentor a team of 7 professionals including videographers, 3D artists and designers, providing clear guidance, fostering collaboration and ensuring high quality output that aligns with the brand.

Collaborate with production, marketing and ecommerce teams to translate objectives into compelling

Qualifications

• Strong skills in visual strategy, team management and execution
• Experience in managing designers, shoots and creative direction
• Good knowledge of beauty, fitness and personal care industry and trends
• Ability to work independently and collaboratively
• Strong organizational and time management skills

Responsibilities

• Develop and articulate the creative vision and direction for the brand.
• Lead and inspire a team of 7 experienced creatives, including videographers, 3D artists and designers.
• Collaborate with production, e-comm and performance marketing to understand project objectives and deliver concepts.
• Oversee the execution of creative concepts throughout production and ensure high quality outputs.
• Collaborate with marketing to maintain brand identity across website, portfolio and campaigns.
• Direct art direction for digital content, social media, web UI and packaging.

Skills

Visual strategy

Team management

Creative direction

Project coordination

Branding

Job description

Key Responsibilities:

• 1. Creative Vision and Strategy
  • Develop and articulate the creative vision and direction for the brand.
  • Translate objectives into compelling visual concepts and strategies.
  • Stay updated with current industry trends and creative techniques.
  • Ensure that the team's creative work aligns with the brand and meets requirements.
• 2. Team Leadership and Management:
  • Lead and inspire a team of 7 experienced creative professionals, including videographers, 3D artists, and designers.
  • Provide clear creative direction and guidelines to the team members.
  • Foster a collaborative and innovative work environment.
  • Delegate tasks and responsibilities to team members, ensuring efficient workflow.
  • Conduct regular team meetings and reviews to monitor progress and provide feedback.
  • Develop the skills and talents of the team through mentorship and training opportunities.
• 3. Project Conceptualization and Development:
  • Collaborate with various internal teams (production, e-comm, performance marketing) to understand project objectives and requirements.
  • Brainstorm creative concepts and ideas.
  • Develop storyboards, mood boards, and other visual references to communicate the creative vision.
  • Articulate and sell creative concepts to the various internal teams.
  • Ensure that the creative concepts align with business goals and brand identity.
• 4. Quality Control and Creative Execution:
  • Oversee the execution of creative concepts throughout the production process.
  • Provide artistic and technical guidance to the team.
  • Review and approve final materials, ensuring high quality and adherence to the creative vision.
  • Ensure consistent and impactful visual outcomes.
  • Monitor project progress, ensuring that deadlines and client expectations are met.
  • Conduct quality control checks to maintain the team's creative standards.
• 5. Creative Branding and Marketing:
  • Collaborate with the marketing team to develop and maintain the brand's creative branding and identity.
  • Ensure consistency in the brand's visual assets, including its website, portfolio, and promotional materials.
  • Contribute to marketing campaigns by providing creative insights and concepts.
• 6. Collaterals: Responsible for art direction of digital static and video content, social media content, web UI, static & video ads, photoshoops, packaging, inserts, etc

Must Haves:

Experience working in the D2C space. Must have experience working in creative direction for D2C brands in marketing, content and branding.

Qualifications

• Strong skills in visual strategy, team management and execution
• Experience in managing designers, shoots and creative direction
• Good knowledge of beauty, fitness and personal care industry and trends
• Ability to work independently and collaboratively
• Strong organizational and time management skills