Head Creative

Tyro Ventures; Mumbai; On-site; INR 2,500,000 - 5,000,000; Full time

Job summary

Tyro Ventures is seeking a Creative Director to blend strategic thinking with hands-on execution, shaping brand storytelling from concept to market while maintaining premium visual standards.

You will lead a multidisciplinary studio of designers, illustrators, video editors, and 3D renderers; mentor talent, establish workflows, and steer innovative campaigns that align with business objectives and brand positioning.

Responsibilities

• Define and drive the overall creative vision and visual identity for all brands.
• Lead conceptualization and design of new brands, including packaging, and visual systems.
• Ensure consistency and excellence across all brand touchpoints: packaging, digital, social media, retail, and marketing collateral.
• Establish and maintain comprehensive brand guidelines.
• Lead the visual storytelling and aesthetic direction of brands across social media platforms.
• Collaborate with marketing teams to develop impactful digital campaigns.
• Ensure all digital assets align with brand positioning and communication objectives.
• Manage and mentor a team of approximately 8+ creative professionals, including designers, illustrators, video editors, and 3D renderers.
• Foster a collaborative and high-performance creative culture.
• Conduct regular reviews, provide constructive feedback, and support professional development.
• Allocate resources effectively to meet project demands.
• Remain actively involved in key design projects, setting quality benchmarks through personal contribution.
• Review and approve all major creative outputs to ensure alignment with brand standards.
• Guide the team in solving complex design challenges.
• Establish efficient workflows and turnaround time (TAT) standards for all creative deliverables.
• Manage multiple projects simultaneously while ensuring timely and high-quality execution.
• Implement structured briefing and approval processes.
• Coordinate with cross-functional teams including marketing, sales, and production.
• Introduce new design trends, materials, and technologies to keep the brands visually competitive.
• Leverage AI-based creative tools to enhance efficiency and innovation.
• Stay updated with global design and branding trends.
• Work closely with leadership to translate business objectives into compelling creative strategies.
• Present creative concepts and design rationales to senior management.
• Coordinate with external agencies, printers, and production partners when required.

Job description

The ideal candidate will combinestrategic thinking with strong execution skills, managing a multidisciplinary team of designers, illustrators, video editors, and 3D renderers while actively contributing to creative output. This role offers the opportunity to influence brand storytelling from concept to market, ensuring consistency, innovation, and premium visual standards.

Key Responsibilities

1. Creative & Brand Leadership

• Define and drive the overall creative vision and visual identity for all brands.
• Lead the conceptualization and design ofnew brands, including, packaging, and visual systems.
• Ensure consistency and excellence across all brand touchpoints packaging, digital, social media, retail, and marketing collateral.
• Establish and maintain comprehensivebrand guidelines.

2. Social Media & Digital Visual Direction

• Lead the visual storytelling and aesthetic direction of brands across social media platforms.
• Collaborate with marketing teams to develop impactful digital campaigns.
• Ensure all digital assets align with brand positioning and communication objectives.

3. Internal Studio Leadership

• Manage and mentor ateam of approximately 8+ creative professionals, including designers, illustrators, video editors, and 3D renderers.
• Foster a collaborative and high-performance creative culture.
• Conduct regular reviews, provide constructive feedback, and support professional development.
• Allocate resources effectively to meet project demands.

4. Hands-On Creative Execution

• Remain actively involved in key design projects, setting quality benchmarks through personal contribution.
• Review and approve all major creative outputs to ensure alignment with brand standards.
• Guide the team in solving complex design challenges.

5. Project & Process Management

• Establish efficient workflows andturnaround time (TAT)standards for all creative deliverables.
• Manage multiple projects simultaneously while ensuring timely and high-quality execution.
• Implement structured briefing and approval processes.
• Coordinate with cross-functional teams including marketing, sales, and production.

6. Innovation & Technology Adoption

• Introduce new design trends, materials, and technologies to keep the brands visually competitive.
• LeverageAI-based creative toolsto enhance efficiency and innovation.
• Stay updated with global design and branding trends.

7. Stakeholder Collaboration

• Work closely with leadership to translate business objectives into compelling creative strategies.
• Present creative concepts and design rationales to senior management.
• Coordinate with external agencies, printers, and production partners when required.