Creative Generalist

My DTC Guy; Malkajgiri; Hybrid; INR 600,000 - 800,000; Full time

Benefits offered by this job

Competitive base salary

Opportunities for professional development

Job summary

My DTC Guy is looking for a Creative Generalist to create compelling visual assets for their paid media campaigns and brand communication. This hybrid role supports 2–3 DTC brands and demands expertise in design and video editing.

The ideal candidate should have at least 2 years of experience, advanced skills in Adobe Creative Suite, and a strong understanding of performance marketing principles.

Additionally, the role requires basic knowledge of coding and previous experience with Shopify management. This position offers competitive salary and professional growth opportunities.

Qualifications

• At least 2 years of experience in graphic design and video editing for digital marketing.
• Portfolio demonstrating versatility across static design, motion, and video editing.
• Strong eye for layout, color, typography, and brand consistency.

Responsibilities

• Design and edit a wide range of creative assets for paid media campaigns.
• Produce eye-catching email headers and promotional visuals.
• Collaborate with media buyers and brand managers to meet deadlines.

Skills

Graphic design

Video editing

Adobe Creative Suite

Performance marketing

HTML/CSS basics

Tools

Photoshop

Illustrator

Premiere Pro

After Effects

Shopify

Job description

We’re hiring a Creative Generalist with strong design and video editing chops to produce compelling visual assets for our paid media campaigns, landing pages, and brand communication. This hybrid role supports 2–3 DTC brands to start and is perfect for someone who thrives on fast-paced creative production, balancing aesthetics with performance goals.

Responsibilities

• Design and edit a wide range of creative assets, including static banners, carousels, GIFs, and video ads for Meta, TikTok, and Google platforms.
• Craft compelling UGC ad edits by applying high-impact hooks, on‑brand CTAs, dynamic captions, jump cuts, transitions, and subtitles.
• Create and repurpose social proof assets (testimonials, influencer screenshots, reviews) for use in paid ads and organic content.
• Produce eye‑catching email headers, promotional visuals, and SMS campaign assets that reinforce brand identity and drive engagement.
• Design and stylize reviews, influencer callouts, and customer testimonials into digestible, trust‑building creatives, including screenshot treatments, branded overlays, and animated quote snippets for paid and organic channels.
• Build static and motion creatives tailored to platform‑specific best practices for Meta and TikTok.
• Balance visual design with performance marketing needs, ensuring every creative asset contributes to ROAS and CAC goals.
• Maintain brand consistency while adapting messaging across various visual formats and placements.
• Collaborate with media buyers, brand managers, and other creatives to meet deadlines and exceed campaign goals.
• Stay up‑to‑date on creative trends, ad formats, and what’s performing across DTC brands.
• Manage Shopify content updates and product visuals across multiple sites.
• Perform light coding for layout refinements and simple animations to enhance design execution.
• Combine creative design and technical implementation to streamline production and reduce handoff delays.

Qualifications

• At least 2 years of experience in graphic design and video editing for digital marketing.
• Advanced skills in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects).
• Proven experience creating high‑converting static and motion ads for Meta, TikTok, or Google.
• Strong eye for layout, color, typography, and brand consistency.
• Experience editing UGC and social proof content for performance‑driven campaigns.
• Able to follow creative briefs, meet tight deadlines, and collaborate well with remote teams.
• Portfolio demonstrating versatility across static design, motion, and video editing.
• Basic Shopify management experience, including uploading content and maintaining visual consistency.
• Basic knowledge of HTML/CSS for light coding and layout adjustments.

Technical & Work Requirements

• A computer with a dual‑monitor setup and at least 8 GB of RAM.
• Minimum 25 Mbps internet speed.
• 40 hours per week, 8 hours per day.
• Permanent work‑from‑home setup with a work schedule in Eastern Standard Time (EST), Monday‑Friday only.

Benefits

• Competitive base salary.
• Opportunities for professional development and career advancement.