Creative Video Editor

Pratilipi; Bengaluru; Sur place; INR 400 000 - 600 000; Plein temps

Résumé du poste

Pratilipi is seeking a highly creative Video Editor to craft short-form ads for paid campaigns across Meta and other platforms. You will turn products and offers into high-performing visuals, developing fresh hooks and multiple variations to maximize engagement and conversions.

You'll leverage AI-powered tools to brainstorm ideas, speed up editing, and analyze performance to continuously improve concepts. The role emphasizes fast, independent work and a deep understanding of social media formats.

Qualifications

• 6 months to 2 years of video editing experience.
• Ability to create attention-grabbing content.
• Strong understanding of social media content formats.
• Creative thinker with a bias for execution.
• Fast learner who can work independently.
• Comfortable using AI-powered creative tools.
• Ability to generate ideas, not just edit videos.

Responsabilités

• Create short-form video ads for paid marketing campaigns.
• Develop fresh creative concepts and hooks.
• Edit videos with strong pacing and hooks.
• Curate compelling headlines, captions, and CTAs.
• Produce multiple creative variations and tests.
• Use AI tools to brainstorm ideas and improve output quality.
• Analyze creative performance and optimize winning concepts.

Connaissances

Video editing

Design fundamentals

Hook + CTA writing

Growth literacy

Outils

ChatGPT

Gemini

Claude

Midjourney

Freepik AI

Kling

Runway

Veo

Envato

ElevenLabs

DesiVocal

Description du poste

We're looking for a highly creative and fast-moving Video Editor who understands how to create content that grabs attention and drives purchases.

This is not a traditional editing role. You'll be responsible for turning products, offers, and ideas into high-performing video ads across Meta, Instagram, and other digital platforms.

What You'll Do

• Create short-form video ads for paid marketing campaigns
• Develop fresh creative concepts and hooks
• Edit videos with strong pacing hook
• Curate compelling headlines/hooklines, captions, and CTAs
• Produce multiple creative variations and experiment
• Use AI tools to brainstorm ideas, improve speed and output quality
• Analyze creative performance and improve winning concepts

What We're Looking For

• 6 months - 2 years of strong video editing skills
• Proven ability to create attention-grabbing content
• Strong understanding of social media content formats
• Creative thinker with a bias for execution
• Fast learner who can work independently
• Comfortable using AI-powered creative tools
• Ability to generate ideas, not just edit videos

Preferred Background

• D2C, e-commerce, performance marketing, or consumer brands
• Experience creating ads that generated sales, leads, or measurable business results
• Personal content page, creator experience, or portfolio of short-form content

You’ll Stand Out If

• You understand consumer psychology
• You can explain why a creative works
• You consistently come up with new angles and concepts
• You move fast without sacrificing quality

Must-Have Skills

• Video editing - short-form first (Reels, Shorts, performance ads). Required.
• Design fundamentals - layout, hierarchy, typography, color. Required.
• Hook + CTA writing - conversion copy for paid social. Required.
• Growth literacy - understands the metric a creative is meant to move. (good to have)

Intermediate to Advanced

• ChatGPT, Gemini, Claude, or equivalent AI tools
• Midjourney, Freepik AI, Kling, Runway, Veo, Envato, or equivalent AI creative tools
• ElevenLabs, DesiVocal, or equivalent AI voice-generation tools

Security & Data Handling Responsibilities

Handle sensitive data responsibly in compliance with the DPDP Act, ISO-27001:2022, and Pratilipi’s internal security policies — ensuring data privacy, confidentiality, and NDA obligations at all times.