On-Camera Content Creator

Synthite; Ernakulam; On-site; INR 300,000 - 520,000; Full time

Job summary

Synthite is seeking a confident, creative Content Creator who can transform brand ideas into engaging digital content, including Reels, product explainers, interviews, campaign videos, and social-first stories. This creator-presenter role requires you to be the face of the brand on camera, speaking naturally and with energy.

You will collaborate with Marketing and Content teams from concept development through shooting and delivery, with video editing as a plus rather than a core requirement.

Qualifications

• 0 to 2 years of relevant experience in content creation, social media, or marketing.
• Freshers with strong on-camera presence and communication skills are encouraged to apply.
• Comfortable presenting on camera with a natural, engaging style.
• Ability to work with scripts, talking points, and multiple takes.

Responsibilities

• On-Camera Content & Presentation: reels, product demos, interviews, explainers, campaign videos, behind-the-scenes.
• Content Strategy & Production: develop calendars, scripts, storyboards, and campaign concepts.
• Social Media & Trends: stay updated with trends, adapt formats for platforms.
• Content Performance & Improvement: review engagement and propose improvements to hooks and formats.

Skills

On-camera presence

Storytelling

Social-media content

Platform formats

Verbal communication

Collaboration

Deadline management

Adaptability

Education

Media & Mass Communication

Visual Communication

Journalism

Digital Media

Advertising & Public Relations

Marketing

Any other relevant discipline

Tools

Premiere Pro

CapCut

Photoshop

Job description

We are looking for a confident, creative, and camera-friendly Content Creator who can transform brand ideas into engaging digital content, including Reels, product explainers, interviews, campaign videos, and social-first stories.

This is primarily a creator-presenter role. The ideal candidate should be comfortable being the face of the brand, speaking naturally and confidently on camera, and communicating ideas with energy and clarity.

You will work closely with the Marketing and Content teams from concept development and scripting through shooting and content delivery. Video-editing skills are an advantage but are not a core requirement.

Key Responsibilities

1. On-Camera Content & Presentation

• Present confidently in Reels, product demonstrations, interviews, explainers, campaign videos, and behind-the-scenes content.
• Deliver scripts and talking points naturally and engagingly without sounding overly rehearsed.
• Adapt tone, pace, expressions, and presentation style based on the platform, audience, and content objective.
• Act as a strong on-camera representative of the brand across digital platforms.
• Participate in rehearsals, retakes, and multiple takes while maintaining consistency and energy.

2. Content Strategy & Production

• Collaborate with the Marketing and Content teams to develop content calendars, campaign concepts, scripts, and storyboards.
• Contribute creative ideas for social-media campaigns and brand storytelling.
• Participate actively in photo and video shoots, including preparation, rehearsals, on-set coordination, and retakes.
• Develop platform-specific content concepts for Instagram, YouTube, LinkedIn, websites, and paid media.
• Write, refine, and contribute to captions, hooks, short-form scripts, product narratives, and video concepts.
• Work with creative and production teams to ensure content aligns with brand guidelines and objectives.

3. Social Media & Content Trends

• Stay updated on social-media trends, creator formats, viral content, cultural moments, and audience behaviour.
• Identify emerging content formats and recommend ways to incorporate relevant trends into brand communication.
• Understand the differences between platform-native content and adapt concepts accordingly.

4. Content Performance & Improvement

• Monitor and review content performance across digital platforms.
• Analyse audience engagement and identify opportunities to improve content.
• Recommend improvements to hooks, formats, presentation styles, storytelling, and content structure.
• Experiment with different creative approaches to improve reach and engagement.

Required Skills & Experience

• 0 to 2 years of relevant experience in content creation, social media, media, marketing, or a related field.
• Freshers with strong on-camera presence and communication skills are encouraged to apply.
• Strong screen presence with a confident, expressive, and engaging personality.
• Excellent verbal communication and the ability to present naturally on camera.
• Strong understanding of social-media content, hooks, storytelling, and platform-specific formats.
• Comfortable working with scripts, talking points, teleprompters, creative direction, and multiple takes.
• Ability to collaborate effectively with creative, marketing, and production teams.
• Ability to manage deadlines and work effectively in a fast-paced environment.
• Open to feedback and willing to experiment with different content styles.

Educational Qualifications

Candidates pursuing or having completed the following are encouraged to apply:

• Media & Mass Communication
• Visual Communication
• Journalism
• Digital Media
• Advertising & Public Relations
• Marketing
• Any other relevant discipline

Good to Have

• Basic video-editing or photo-editing skills using Premiere Pro, CapCut, Photoshop, or equivalent tools.
• Experience creating content for lifestyle, food, FMCG, D2C, fashion, consumer, or product-driven brands.
• Experience hosting, presenting, interviewing, or creating social-media videos.
• Basic understanding of cameras, lighting, audio, framing, and video production.
• Knowledge of motion graphics or AI-assisted image/video generation tools.
• Existing portfolio, social-media content, or previous on-camera work.

Personality & Work Style

• Energetic, articulate, and confident in front of the camera.
• Comfortable being the visible face of the brand.
• Naturally engaging with a strong ability to connect with audiences.
• Creative thinker with good aesthetic judgement and attention to detail.
• Curious about social-media trends and digital storytelling.
• Self-driven, adaptable, collaborative, and comfortable experimenting with new ideas.
• Receptive to feedback and willing to continuously improve.