Creative Director

Cog Culture; Gurugram District; On-site; INR 4,200,000 - 7,500,000; Full time

Job summary

Cog Culture in Gurugram is seeking an experienced Creative Director to lead the creative vision across brands and campaigns. You will develop big ideas, shape strategies, and guide multidisciplinary teams to deliver culturally relevant, business-driven work.

The role requires steering briefs into compelling creative solutions, mentoring senior creatives, and presenting concepts to clients with strong storytelling. A fast-paced, collaborative agency environment awaits.

Qualifications

• 10+ years of relevant experience in advertising or integrated campaigns.
• Proven experience leading creative teams and delivering integrated campaigns.
• Strong portfolio demonstrating conceptual thinking and execution.
• Excellent understanding of digital, social, traditional, and integrated advertising.
• Strong communication, presentation, and client-facing skills.
• Ability to develop ideas from brief to final execution.
• Strong leadership and team management capabilities.
• Ability to work in a fast-paced, deadline-driven agency environment.
• Strong understanding of current cultural and digital trends.
• Experience with AI-powered creative tools is a plus.

Responsibilities

• Lead the overall creative vision and direction for brands, campaigns, and integrated projects.
• Develop big ideas, platforms, concepts, and narratives across multiple media.
• Translate client briefs into strong, differentiated creative solutions.
• Lead and mentor creative teams including copywriters, art directors, designers, and motion artists.
• Review and provide direction on concepts, scripts, storyboards, designs, and executions.
• Collaborate with Account Management and Strategy to balance creativity with business objectives.
• Present concepts and ideas to clients and internal stakeholders with strong storytelling.
• Ensure consistency in brand identity and tone across touchpoints.
• Stay updated with trends in advertising, design, digital platforms, technology, and culture.
• Identify opportunities for innovation in client campaigns.
• Manage multiple projects, maintaining quality, timelines, and standards.
• Build strong relationships with clients as a senior creative partner.
• Contribute to new business pitches and creative proposals.
• Foster a culture of experimentation and collaboration within the agency.

Skills

Creative leadership

Brand storytelling

Campaign development

Portfolio

Presentation skills

Client-facing

Team management

Strategic thinking

Digital/traditional advertising

AI tools familiarity

Tools

AI-powered creative tools

Job description

We are a full-service marketing communications agency with 10+ years of experience in creating impactful brand narratives. With a team of 100+ professionals, we have earned national and international recognition, including No.1 Independent Integrated Agency, Design Agency of the Year 2023, and Gold at the Golden Award of Montreux 2023. We combine creativity, innovation, and strategy to build compelling brands and stories.

Role Name: Creative Director

Summary: We are looking for an experienced and visionary Creative Director to lead the creative vision across brands and campaigns. The role involves developing big ideas, shaping creative strategies, and guiding multidisciplinary teams to deliver impactful, culturally relevant, and business-driven work. The ideal candidate combines strong conceptual thinking with an understanding of brands, consumers, culture, and communication. You will work closely with strategy, account management, design, content, and leadership teams to turn briefs into compelling creative solutions.

Key Responsibilities:

• Lead the overall creative vision and direction for brands, campaigns, and integrated communication projects.
• Develop big ideas, campaign platforms, creative concepts, and communication narratives across digital, social, print, OOH, film, and other media.
• Translate client briefs and business objectives into strong, differentiated creative solutions.
• Lead and mentor creative teams comprising copywriters, art directors, designers, motion artists, and other creative professionals.
• Review and provide creative direction on concepts, scripts, storyboards, designs, campaigns, and final executions.
• Collaborate closely with Account Management and Strategy teams to develop solutions that balance creativity with business objectives.
• Present and sell creative concepts and campaign ideas to clients and internal stakeholders with strong storytelling and rationale.
• Ensure consistency in brand identity, tone of voice, visual language, and overall creative quality across touchpoints.
• Stay updated with emerging trends in advertising, design, digital platforms, technology, AI, pop culture, and consumer behaviour.
• Identify opportunities to bring innovation and new creative approaches to client campaigns.
• Manage multiple projects simultaneously while maintaining quality, timelines, and creative standards.
• Build strong relationships with clients and act as a senior creative partner in shaping their brand communication.
• Contribute to new business pitches, presentations, and creative proposals.
• Foster a culture of experimentation, collaboration, and creative excellence within the agency.

Requirements:

• 10 + years of relevant experience in advertising, creative agencies, branding, or integrated marketing.
• Proven experience leading creative teams and delivering integrated campaigns for brands.
• Strong portfolio demonstrates conceptual thinking, campaign development, storytelling, and creative execution.
• Excellent understanding of digital, social, traditional, and integrated advertising.
• Strong communication, presentation, and client-facing skills.
• Ability to develop ideas from a brief through to final execution.
• Strong leadership and team management capabilities.
• Ability to work effectively in a fast-paced, deadline-driven agency environment.
• Strong understanding of current cultural, creative, and digital trends.
• Experience with AI-powered creative tools and emerging technologies will be an added
• advantage.

What We're Looking For

Someone who doesn't just make campaigns look good but builds ideas that make brands matter - a creative leader who can challenge conventional thinking, inspire teams, and turn ambitious briefs into work that people remember.