Creative Designer - Growth

Keka Technologies Private Limited; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Job summary

SuperK is building a lean, AI-assisted creative engine for a fast-growing retail brand in South India. As a Designer, you'll own the creative pipeline end-to-end — from storyboarding through production to performance review.

You'll work inside structured processes: brief gates, creative calendars, variation-first thinking, and a prompt library that gets better with every campaign. This is not a role where you hand off a file and move on.

Qualifications

• 2–4 years in a design role in retail, ecommerce, or D2C.
• Hands-on with AI design and video tools in actual production workflows.
• Proficiency in static and video design tools.

Responsibilities

• Produce static and video assets across paid, organic, and in-store channels with a minimum of two creative variants per campaign for performance testing.
• Run the storyboard process: interrogate briefs, propose multiple creative directions before any production begins, and own the handoff doc.
• Use AI tools (Midjourney, Firefly, Runway, or equivalent) as a core production layer — engineering prompts, not just clicking generate.
• Maintain and build out the team's prompt library: log what worked, score by performance, iterate.
• Read creative performance data (CTR, engagement, thumb-stop, footfall signal) and feed learnings back into the next brief cycle.
• Work against a T-minus campaign calendar — gates are real, missed gates drop formats, not timelines.
• Collaborate with marketing and category teams to adapt brand guidelines into formats that work for Tier 2/3 retail audiences.

Skills

AI design tools

Adobe Creative Suite

Figma

Performance marketing concepts

Tools

Midjourney

Adobe Firefly

Runway

Higgsfield

Google Flow

Fable 5

Job description

SuperK is revolutionizing grocery shopping in India's small-town markets with a tech-driven, membership-based retail model. With over 100 stores across 80+ towns in Andhra Pradesh, SuperK is bringing the convenience of a 'small-format Costco' to Tier 3-5 towns, turning unorganized retail into a seamless, organized experience. Backed by leading investors like Blume Ventures and XEED Ventures, SuperK is reshaping the future of retail, making quality groceries and savings accessible to small-town India like never before.

About the Role

SuperK is building a lean, AI-assisted creative engine for a fast-growing retail brand in South India. As a Designer, you'll own the creative pipeline end-to-end — from storyboarding through production to performance review. You'll work inside structured processes: brief gates, creative calendars, variation-first thinking, and a prompt library that gets better with every campaign. This is not a role where you hand off a file and move on.

What You Will Be Doing

• Produce static and video assets across paid, organic, and in-store channels — with a minimum of two creative variants per campaign for performance testing.
• Run the storyboard process: interrogate briefs, propose multiple creative directions before any production begins, and own the handoff doc.
• Use AI tools (Midjourney, Firefly, Runway, or equivalent) as a core production layer — engineering prompts, not just clicking generate.
• Maintain and build out the team's prompt library: log what worked, score by performance, iterate.
• Read creative performance data (CTR, engagement, thumb-stop, footfall signal) and feed learnings back into the next brief cycle.
• Work against a T-minus campaign calendar — gates are real, missed gates drop formats, not timelines.
• Collaborate with marketing and category teams to adapt brand guidelines into formats that work for Tier 2/3 retail audiences.

What We'd Like to See

• 2–4 years in a design role at a retail, ecommerce, or D2C brand — or an agency with a strong performance marketing client base. You should know what a creative brief, a creative review, and a post-campaign learning doc each look like.
• Hands-on with AI design and video tools in actual production workflows — not just aware of them. Relevant tools include Midjourney, Adobe Firefly, Runway, Higgsfield, Google Flow, Fable 5, and equivalent — the specific stack matters less than having a real workflow built around them. Bonus if you've contributed to or maintained a prompt library.
• Proficiency in static and video: Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) and/or Figma.
• Familiarity with performance creative concepts: CTR, thumb-stop rate, A/B creative testing, variation logic. You don't need to run the numbers — you need to understand what they're telling you about the work.
• Portfolio that includes performance creatives (ads, offer cards, Reels) alongside brand work. Show us a storyboard, a variation set, or a before/after from a prompt iteration if you have one.