Graphic Designer

Hexagon Nutrition; Mumbai; On-site; INR 420,000 - 780,000; Full time

Job summary

Hexagon Nutrition is seeking a creative Graphic Designer & Video Editor to produce high-quality visuals for our D2C e-commerce business. You will design website banners, product creatives, social media content, and ad creatives while maintaining a premium brand identity.

You will edit Instagram Reels and YouTube Shorts, create product demos and tutorials, and optimize videos for various platforms. Collaboration with marketing and content teams is essential to drive engagement and conversions.

Qualifications

• Bachelor's or diploma in graphic design or related field.
• Strong portfolio of social media, banner, and video work.
• Experience with D2C/e-commerce brands is a plus.
• Ability to design for multiple platforms and sizes.

Responsibilities

• Design social media posts, banners, and promotional creatives.
• Create website banners, product visuals, and email creatives.
• Edit reels, shorts, promo videos, and product demos.
• Ensure brand consistency and timely delivery.
• Collaborate with marketing, content, SEO, and performance teams.

Skills

Typography

Color theory

Branding

UI aesthetics

E-commerce design principles

Campaign creative concepts

Cross-functional collaboration

Education

Bachelor's degree in Graphic Design

Diploma in Multimedia/Visual Communication

Tools

Adobe Photoshop

Adobe Illustrator

Adobe Premiere Pro

Adobe After Effects

Canva

CapCut

AI-powered creative tools

Job description

We are looking for a creative and detail-oriented Graphic Designer & Video Editor to create high-quality visuals and videos for our D2C e-commerce business. The role involves designing website banners, product creatives, social media content, marketplace assets, email creatives, and high-performing ad creatives while ensuring brand consistency and timely delivery.

Key Responsibilities

Graphic Design

• Design social media posts, reels covers, carousels, and promotional creatives.
• Create website banners, homepage creatives, landing page visuals, category banners, and offer banners.
• Design e-commerce assets including product pages, A+ content, product infographics, comparison charts, and lifestyle creatives.
• Create marketplace creatives for Amazon, Flipkart, Blinkit, Zepto, Tata 1mg, etc.
• Design emailers, WhatsApp creatives, blog banners, and web graphics.
• Develop brochures, flyers, standees, packaging mockups, and print collaterals whenever required.
• Ensure all creatives follow brand guidelines and maintain a premium visual identity.

Video Editing

• Edit Instagram Reels, YouTube Shorts, Meta Ads, and promotional videos.
• Create product demo videos, recipe videos, testimonial videos, UGC edits, and educational content.
• Add motion graphics, subtitles, trending transitions, hooks, sound effects, and animations.
• Optimize videos for different digital platforms and advertising formats.

E-commerce & Performance Marketing

• Create conversion-focused creatives for Meta Ads and Google Ads.
• Design offer banners for website campaigns, seasonal sales, product launches, and promotions.
• Prepare creatives in multiple dimensions for websites, marketplaces, and paid campaigns.
• Work closely with the performance marketing team to improve CTR, engagement, and conversions through creative optimization.

Creative Planning & Collaboration

• Understand campaign briefs and marketing objectives before designing.
• Research industry trends, competitor creatives, and latest social media formats.
• Suggest creative concepts and campaign ideas proactively.
• Coordinate with the content, SEO, social media, and performance marketing teams.
• Incorporate feedback efficiently while maintaining quality and timelines.

Required Skills

• Adobe Photoshop
• Adobe Illustrator
• Adobe Premiere Pro
• Adobe After Effects
• Canva
• CapCut (or equivalent editing software)
• Strong understanding of typography, color theory, layouts, branding, and UI aesthetics.
• Knowledge of e-commerce design principles and marketplace requirements.
• Familiarity with AI-powered creative tools is an added advantage.

Key Performance Indicators (KPIs)

• Timely delivery of all assigned creatives.
• High first-draft approval rate with minimal revisions.
• Premium-quality website, e-commerce, and marketing creatives.
• Trend-based, engaging, and conversion-focused videos.
• Consistent adherence to brand guidelines.
• Effective collaboration with cross-functional teams.
• Ability to manage multiple projects while meeting deadlines.

Preferred Qualifications

• Bachelor's degree or diploma in Graphic Design, Multimedia, Visual Communication, or a related field.
• 24 years of experience in graphic design and video editing.
• Experience working with D2C brands, e-commerce businesses, or healthcare/nutrition brands is preferred.
• Strong portfolio showcasing social media, website, e-commerce, and advertising creatives.

Expectations

• Creative mindset with a marketing-first approach.
• Strong attention to detail and quality.
• Ability to work in a fast-paced environment.
• Ownership of deliverables and proactive communication.
• Openness to feedback and continuous learning.
• Stay updated with the latest design, video, AI, and social media trends.