Graphic Designer

Cartel Bros Private Limited; Mumbai; On-site; INR 600,000 - 800,000; Full time

Job summary

A leading creative agency in Mumbai is seeking a skilled Graphic Designer (Content Creator) with at least 3 years of experience. The role involves designing high-quality marketing creatives for various platforms, conducting market visits to gather insights, and developing motion graphics for social media. The ideal candidate will be proficient in Adobe Creative Suite and have strong communication skills. Join a dynamic team and help create impactful brand visuals.

Qualifications

• 3+ years of relevant experience in graphic design/content creation.
• Ability to manage multiple projects and tight timelines.
• Experience in UI/UX, website design, and motion graphics is a plus.

Responsibilities

• Design high-quality creatives for digital platforms and print.
• Conduct regular market and outlet visits for insights.
• Develop short videos and motion creatives for social media.

Skills

Proficiency in Adobe Creative Suite

Strong working knowledge of Canva

Good communication skills

Attention to detail

Education

Bachelor’s degree or diploma in Graphic Design

Job description

We are looking for a creative, detail-driven Graphic Designer (Content Creator) with a strong visual sensibility and hands‑on execution skills. The role involves creating compelling brand, marketing, and sales creatives across digital, print, and on‑ground platforms. The ideal candidate will actively participate in market visits, outlet visits, and brand events to gain real‑world insights and translate them into impactful, consumer‑relevant creatives.

Key Responsibilities

• Creative Design & Content Creation – Design high‑quality creatives for digital platforms, social media, websites, print collaterals, POSM, presentations, and brand campaigns.
• Brand Consistency – Ensure all creatives align with the brand guidelines, tone of voice, and visual identity across brands and platform.
• Market & Outlet Visits – Conduct regular market, on‑trade, and off‑trade outlet visits to understand product visibility, competitor presence, and consumer touchpoints. Use insights to create more relevant and effective creatives.
• Event & Activation Support – Visit brand events, activations, tastings, and launches to capture on‑ground content, creative inspiration, and real‑time visuals for post‑event communication.
• Marketing & Sales Support – Create sales decks, trade marketing creatives, distributor communication material, and promotional assets to support business objectives.
• Video & Motion Graphics – Develop short videos, reels, motion creatives, and basic animations for digital and social media platforms.
• Collaboration & Coordination – Work closely with marketing, sales, agencies, printers, and external vendors to execute creatives efficiently.
• Creative Adaptations – Adapt master creatives into multiple formats and sizes for different platforms, states, and campaign requirements.
• Trend & Market Awareness – Stay updated on design trends, alcobev marketing styles, digital formats, and consumer engagement trends.

Key Skills & Competencies

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro)
• Strong working knowledge of Canva
• Excellent understanding of branding, typography, colour theory, layouts, and visual hierarchy
• Ability to translate on‑ground insights into compelling visual stories
• Strong sense of aesthetics with attention to detail
• Good communication and cross‑functional coordination skills
• Ability to manage multiple projects and tight timelines.

Experience in UI/UX, website design, and motion graphics will be an added advantage.

Educational Qualifications

Bachelor’s degree or diploma in Graphic Design, Visual Communication, Fine Arts, or related field.

3+ years of relevant experience in graphic design/content creation.