Content Marketing Team Lead

Worktual Innovations; Chennai District; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Worktual Innovations in Chennai is seeking a Senior Content Marketing Specialist to lead end-to-end content strategy for an AI-native enterprise platform. The role targets UK, US, India and UAE markets, focusing on SEO, demand generation and sales enablement.

You will craft blogs, white papers, case studies, executive content and campaigns; collaborate with Sales, Product Marketing and Design; manage a calendar, measure impact and mentor junior writers.

Qualifications

• 10+ years of experience in Content Marketing or related field.
• Strong experience in B2B SaaS, AI and enterprise tech.
• Excellent English writing, editing and storytelling.
• Ability to create content for C-level and enterprise buyers.
• Knowledge of SEO, buyer journeys and demand generation.
• Experience managing external writers or agencies.

Responsibilities

• Develop annual and monthly content strategy and editorial calendar.
• Create blogs, website content, ebooks, white papers, case studies and customer stories.
• Develop executive-level thought leadership content and industry insights.
• Create sales enablement assets and campaigns for buyer journeys.
• Lead SEO and content optimization to improve organic visibility and engagement.
• Collaborate with Sales, Product Marketing and Design teams.
• Measure content performance with KPIs and analytics; optimize accordingly.

Skills

Content strategy

B2B SaaS

SEO

Thought leadership

Editing

AI tools

PM / Leadership

Cross-functional

Executive content

Tools

ChatGPT

Claude

Grammarly

GA4

Google Search Console

SEMrush

Ahrefs

Job description

Job Description Senior Content Marketing Specialist - Head

Location: Chennai Work from Office
Experience: 10+ Years
Industry: B2B SaaS | AI | Enterprise Software

About the Role

We are looking for a Senior Content Marketing Specialist with 10+ years of experience to lead the end-to-end content strategy and execution for an AI-native enterprise platform.

The ideal candidate will have strong experience in B2B SaaS, AI, enterprise technology, customer experience, CRM, Contact Centre, or similar technology domains and the ability to translate complex technology and business concepts into compelling, high-quality content.

You will be responsible for building content presence and thought leadership across UK, US, India, and UAE markets, supporting demand generation, sales enablement, SEO, brand positioning, and customer engagement.

Key Responsibilities

Content Strategy & Planning

• Develop and own the annual and monthly content strategy and editorial calendar aligned with business, product, marketing and revenue objectives.
• Define content themes, formats, target personas, buyer journeys and distribution strategies.
• Build thought-leadership programs around AI, Agentic AI, Customer Experience, CRM, Contact Centre, CDP, CVM and enterprise SaaS.
• Identify content gaps and opportunities across different markets and buyer segments.

Content Creation & Thought Leadership

• Create and oversee high-quality blogs, website content, landing pages, eBooks, white papers, research reports, case studies, customer stories, solution briefs and industry reports.
• Develop executive-level thought leadership content, including articles, opinion pieces, LinkedIn content, keynote content and industry insights.
• Translate complex technical/product concepts into clear, engaging content for both technical and business audiences.
• Maintain a consistent brand voice, messaging framework and editorial quality across all content.

Sales & Product Marketing Enablement

• Develop sales enablement assets including brochures, presentations, one-pagers, solution briefs, battle cards, email campaigns, customer presentations and competitive content.
• Work closely with Sales, Product Marketing and Presales teams to understand customer pain points and create content that supports the complete buyer journey.
• Create industry-specific content for sectors such as BFSI, Telecom, Retail, Healthcare, E-commerce and Real Estate.
• Support product launches, campaigns, events and demand-generation initiatives with relevant content.

SEO & Digital Content

• Develop SEO-driven content strategies based on keyword research, search intent, competitor analysis and buyer personas.
• Optimise website pages, blogs and landing pages for organic search while maintaining strong readability and user experience.
• Work closely with SEO and digital marketing teams to improve organic visibility, traffic, engagement and lead generation.
• Understand evolving search behaviour and content discovery through AI/LLM-powered search and answer engines.

Content Distribution & Repurposing

• Repurpose long‑form content into LinkedIn posts, X posts, email campaigns, newsletters, videos/scripts, infographics and other digital formats.
• Develop content distribution strategies across owned, earned and paid channels.
• Collaborate with Design and Social Media teams to create engaging multimedia content.

Research & Competitive Intelligence

• Conduct in-depth industry, market, customer and competitor research.
• Track technology trends, competitor messaging, market positioning and emerging content opportunities.
• Develop original insights and data-driven content that strengthens Worktual's market positioning.

AI & Content Innovation

• Use ChatGPT, Claude and other AI-powered content tools responsibly to accelerate research, ideation, content development and optimisation.
• Ensure AI‑assisted content maintains originality, factual accuracy, brand voice and editorial quality.
• Explore emerging AI‑driven content and search trends to improve content effectiveness and productivity.

Performance & Analytics

• Define and track content KPIs including organic traffic, engagement, content consumption, MQL contribution, lead generation, conversion and sales enablement impact.
• Use analytics and marketing performance data to identify high‑performing content and optimisation opportunities.
• Continuously improve the content strategy based on performance insights.

Cross‑Functional Leadership

• Collaborate closely with Product Marketing, Product, Sales, Presales, SEO, Demand Generation, Design and Leadership teams.
• Manage multiple content projects and stakeholders while maintaining quality and timelines.
• Where applicable, guide junior content writers, agencies and external content partners.

Required Skills & Experience

• 10+ years of experience in Content Marketing, B2B Content, Technology Marketing or a related field.
• Strong experience in B2B SaaS, AI, Enterprise Software or technology companies.
• Exceptional English writing, editing, proofreading and storytelling skills.
• Proven ability to create content for C-level executives, business leaders, technical stakeholders and enterprise buyers.
• Strong understanding of B2B buyer journeys, content funnels and demand generation.
• Strong knowledge of SEO, keyword research, search intent and content optimisation.
• Experience creating thought leadership and executive-level content.
• Strong understanding of enterprise technology concepts and the ability to simplify complex subjects.
• Experience working with AI, CRM, Contact Centre/CCaaS, Customer Experience, CDP, Cloud, Data or Enterprise Software is highly preferred.
• Hands‑on experience with tools such as ChatGPT, Claude, Grammarly, Google Analytics/GA4, Google Search Console, SEMrush, Ahrefs or similar platforms.
• Strong research, analytical and project management skills.
• Ability to work independently and manage multiple priorities in a fast-paced technology environment.

Preferred Qualifications

• Experience working with global B2B markets, particularly UK, US, India and Middle East/UAE.
• Experience in an AI-native or fast-growing SaaS/product company.
• Experience developing content for enterprise sales cycles and complex technology solutions.
• Experience managing external writers, agencies or content teams.
• Experience with product marketing and sales enablement.
• Strong understanding of AI/LLM-driven search, Generative Engine Optimisation (GEO) and emerging content discovery trends.

What We're Looking For

We are looking for a strategic content leader who is also hands‑on someone who can develop the content strategy, conduct deep research, write high‑quality content, collaborate with senior stakeholders and measure business impact.

The candidate should be able to position complex AI and enterprise technology solutions in a simple, credible and compelling way for global B2B audiences.