Creative Conceptualizer

NUDGE Asia; South Delhi; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Nudge Asia is seeking a Creative Conceptualizer in Delhi to turn brand briefs into original experiential ideas. You will develop concepts for activations, retail installations and festivals, combining strategic thinking, storytelling and visual sensibility.

Collaboration with 2D/3D designers and production teams is key to delivering on-budget, on-time experiences. Applicants should have a portfolio of brand experiences and strong skills in PowerPoint/Keynote/Slides.

Qualifications

• Portfolio showing original concepts for events, activations or brand experiences.
• Strong conceptual thinking, copywriting and presentation skills.
• Ability to explain why an idea fits the brand and how consumers engage with it.
• Understanding of space, materials, fabrication and practical execution.

Responsibilities

• Interpret briefs, extract insights and outline creative territories.
• Conceptualize activations, events, pop-ups, retail installations and launches.
• Develop campaign names, themes, narratives and consumer journeys.
• Create persuasive concept decks with storytelling and references.
• Brief and collaborate with designers to translate ideas into assets.
• Coordinate with production to fit budgets, timelines and venues.
• Present concepts to teams/clients and refine with feedback.
• Research culture and trends to bring fresh thinking to briefs.
• Maintain the core idea through design development and execution.

Skills

Conceptual thinking

Copywriting

Presentation skills

Storytelling

Tools

PowerPoint

Keynote

Google Slides

Job description

Job Description

Creative Conceptualizer

Company

Nudge Asia

Suggested experience

3-5 years in an experiential, events or creative agency

About Nudge Asia

Nudge Asia is a 360° experiential agency creating brand experiences across events, activations, retail, digital and design. We work across lifestyle, luxury, fashion, technology and alcobev, with The Cocktail Story as our alcobev vertical.

The Role

We’re looking for a Creative Conceptualizer who can turn a brand brief into an original idea -and develop that idea into an experience people want to participate in, photograph and remember.

You should combine strategic thinking, storytelling and a strong visual sensibility with an understanding of how experiences are built.

Key Responsibilities

• Interpret client briefs, identify consumer insights and develop clear creative territories.
• Conceptualize brand activations, experiential events, pop-ups, retail installations, launches and festival experiences.
• Develop campaign names, themes, narratives, engagement ideas, photo opportunities and consumer journeys.
• Create persuasive concept decks with strong storytelling, relevant references and clear explanations.
• Brief and collaborate with 2D and 3D designers to translate concepts into layouts, renders and assets.
• Work with production and operations teams to ensure ideas are achievable within budgets, timelines and venue constraints.
• Present concepts to internal teams and clients, explain the thinking behind them and refine them based on feedback.
• Research culture, design, fashion, music and consumer behaviour to bring fresh thinking to briefs.
• Maintain the core creative idea through design development and execution.

What We’re Looking For

• A portfolio demonstrating original concepts for events, activations or brand experiences.
• Strong conceptual thinking, copywriting and presentation skills.
• The ability to explain why an idea fits the brand and how consumers will engage with it.
• A good understanding of space, materials, fabrication and practical execution.
• Confidence working across multiple briefs and tight deadlines.
• Proficiency in PowerPoint, Keynote or Google Slides; design software familiarity is a plus.
• Ownership, attention to detail and a collaborative approach.

What Success Looks Like

Distinctive ideas that answer the brief, compelling decks that win client confidence, and experiences that retain their creative impact when executed.