Executive - Brand Strategy

Shobiz Experiential; Bengaluru; On-site; INR 600,000 - 840,000; Full time

Job summary

Shobiz Experiential in Bengaluru is seeking a creative Brand Strategy Executive to conceptualize experiential campaigns, corporate events and brand engagements. The role emphasizes strategic thinking, event conceptualization, storytelling and pitch development to ensure every experience aligns with client objectives.

You will collaborate with Content, Design and Client Servicing teams to craft event journeys, themes and narratives, translate briefs into strong creative directions, and lead

Qualifications

• 3–5 years of experience in brand strategy / event conceptualization / experiential marketing agencies.
• Strong conceptual thinking and storytelling ability.
• Experience in creating pitch decks, event concepts, and brand narratives.
• Proficiency in PowerPoint and presentation design.
• Strong communication and idea articulation skills.
• Ability to work in a fast-paced, creative agency environment.

Responsibilities

• Develop innovative event concepts and experiential ideas aligned with client objectives and brand positioning.
• Create themes, narratives, and storytelling frameworks for events and campaigns.
• Translate briefs into strong conceptual directions and creative strategies.
• Design event journeys and flows for seamless audience experience.
• Ensure all event elements align with concept and theme.
• Lead brainstorming sessions and guide teams on creative direction.
• Work with Content, Design and Client Servicing teams to bring concepts to life.
• Support new business development through innovative pitch ideas.
• Stay updated on industry trends and emerging technologies to inform concepts.

Skills

Brand strategy

Event conceptualization

Experiential marketing

Storytelling

Pitch decks

Presentation design

Communication

Tools

PowerPoint

Job description

We are looking for a creative and insight-driven Brand Strategy Executive to conceptualize and develop innovative ideas for experiential campaigns, corporate events, and brand engagements.

This role will focus on strategic thinking, event conceptualization, storytelling, and pitch development, ensuring that every experience is aligned with brand objectives and audience expectations.

Key Responsibilities

• Develop innovative event concepts and experiential ideas aligned with client objectives and brand positioning
• Create engaging themes, narratives, and storytelling frameworks for events and campaigns
• Translate briefs into strong conceptual directions and creative strategies
• Design event journeys and flow to ensure a seamless and engaging audience experience
• Ensure all event elements (design, content, production) are aligned with the overall concept and theme
• Bring fresh and differentiated thinking to every project
• Work closely with Content, Design (2D/3D), and Client Servicing teams to bring concepts to life
• Lead and participate in brainstorming sessions to generate impactful ideas
• Guide teams on creative direction and concept alignment

Pitching & Presentation

• Create and deliver high-impact pitch presentations with strong storytelling and visual support
• Present concepts confidently to clients and internal stakeholders
• Support new business development through innovative pitch ideas

Research & Insights

• Stay updated on industry trends, audience behaviour, and experiential best practices
• Analyse competitor campaigns and global trends to bring innovation into concepts
• Incorporate emerging technologies (AI, AR/VR, interactive formats) into event concepts
• Use AI tools to develop quick mockups, ideation frameworks, and enhance creative output

Required Skills & Experience

• 3–5 years of experience in brand strategy / event conceptualization / experiential marketing agencies
• Strong conceptual thinking and storytelling ability
• Experience in creating pitch decks, event concepts, and brand narratives
• Proficiency in PowerPoint and presentation design
• Strong communication and idea articulation skills
• Ability to work in a fast-paced, creative agency environment

Preferred Background

• Experience working on corporate events, brand activations, or experiential campaigns
• Exposure to client-facing roles and pitch presentations
• Familiarity with AI tools for creative ideation and design support

Why Join Us

• Work on high-impact experiential campaigns and global brands
• Drive innovation and creativity in brand experiences