Conceptualizer

Angel and Genie; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Angel and Genie in Mumbai invites a Conceptualizer – Copy & Concept to lead ideation and storytelling across pitches, campaigns, and strategic communication. You will drive narrative development, ensure brand voice consistency, and translate ideas with design and delivery teams for engaging, culturally relevant content.

The role requires a creative strategist with 5–8 years' experience in copywriting, brand communication, and integrated campaigns.

Qualifications

• Graduate or postgraduate in communications, journalism, mass media, English or marketing.
• 5–8 years in creative copywriting, brand communication, or experiential/event marketing.
• Exposure to integrated campaigns (digital + on-ground) with B2B/B2C brands.
• Proven experience leading pitches, script writing and concept presentations.
• Ability to simplify complex ideas into compelling narratives.

Responsibilities

• Own end-to-end development of ideas, concepts, and themes for events, campaigns and internal initiatives.
• Craft compelling narratives, decks and scripts for client presentations with BD, strategy and creative teams.
• Ensure consistency in tone, language and brand positioning across formats.
• Partner with design, digital and delivery teams to translate ideas into visual storytelling.
• Contribute to ideation and copywriting for social media content and thought leadership.
• Stay ahead of cultural, consumer and category trends to keep concepts fresh.

Skills

Copywriting

Brand storytelling

Storytelling

Concept development

Pitch presentations

Education

Graduate/Postgraduate in Communications, Journalism, Mass Media, English, or Marketing

Tools

Pitch decks

Job description

Job Location: Andheri East, Mumbai

As a Conceptualizer – Copy & Concept, you will be responsible for leading ideation and storytelling across client pitches, campaigns, and strategic communication. You will drive narrative development, brand voice consistency, and creative articulation across formats. The role demands a strategic mindset, a passion for storytelling, and an eye for cultural relevance.

Key Responsibilities / Accountability

Strategic Concept Development

Own the end-to-end development of ideas, concepts, and themes for events, campaigns, and internal initiatives, ensuring alignment with brand objectives and audience insights.

Client Pitch Support & Creative Storytelling

Craft compelling narratives, decks, and scripts for client presentations, working closely with BD, strategy, and creative teams to win business and enhance proposal impact.

Brand Voice & Messaging Alignment

Ensure consistency in tone, language, and brand positioning across content formats—whether digital, onground, or internal communication.

Cross-Functional Creative Collaboration

Partner with design, digital, and delivery teams to translate ideas into visual storytelling, theme lines, and end-to-end narratives.

Social Media Campaign Thinking

Contribute to the ideation and copywriting for social media content, employer branding campaigns, and thought leadership initiatives.

Research, Trends & Insight Mining

Stay ahead of cultural, consumer, and category trends to infuse concepts with freshness and relevance.

Required Qualifications & Experience

Graduate/Postgraduate in Communications, Journalism, Mass Media, English, or Marketing

5 to 8 years of experience in creative copywriting, brand communication, or experiential/event marketing

Exposure to integrated campaigns (digital + on-ground) & experience with B2B/B2C brands

Proven experience in leading pitches, script writing, and concept presentations

Ability to simplify complex ideas into compelling narratives and copy.

Required Skills & Competencies

Strong command over written English with flair for impactful copy

Excellent presentation and articulation skills

Team collaboration and time management

Visual and cultural awareness

Ability to work in a high-pressure, fast-paced environment