Creative / Brand Design Lead

The Cinnamon Kitchen; Dadri; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

The Cinnamon Kitchen seeks a Creative / Brand Design Lead to own end-to-end visual identity, campaigns, product launches, photography direction, and social content. You will work closely with the Founder and Marketing to turn brand objectives into strong creative concepts and high-quality execution.

You will lead the creative direction, develop moodboards, and guide internal designers and external partners to maintain a premium brand aesthetic across all touchpoints in a fast-paced environment.

Qualifications

• 4–7 years of experience in branding, creative design, art direction or related field.
• Strong portfolio demonstrating brand identity, campaigns, digital creative and art direction.
• Experience with consumer-facing brands (F&B, FMCG, D2C, lifestyle or wellness is a plus).
• Strong understanding of premium visual communication, composition and storytelling.
• Strong conceptual thinking and ability to develop ideas, not just execute briefs.
• Experience leading photoshoots and creative productions; manage designers or agencies.
• Ownership, communication skills and attention to detail in a fast-paced environment.

Responsibilities

• Own and evolve TCK's visual identity across all touchpoints.
• Maintain a premium, recognisable brand aesthetic.
• Develop creative concepts, moodboards and visual directions for campaigns and launches.
• Set and maintain a high creative quality bar for the brand.
• Lead creative direction for product launches, seasonal campaigns and brand initiatives.
• Lead the visual direction across Instagram and other digital platforms.
• Oversee static, carousel, video, motion and other digital-first formats.
• Develop concepts for social, UGC and performance marketing.

Skills

Brand identity

Campaigns

Art direction

Creative leadership

Photography direction

Job description

We are hiring for Creative / Brand Design Lead

Location: Noida, Sector 80

Joining: Immediate Joiner Preferred

About The Cinnamon Kitchen

The Cinnamon Kitchen (TCK) is a D2C health-snacks and bakery brand building a modern, premium and differentiated presence in the better-for-you food space.

We are looking for a Creative / Brand Design Lead to take end-to-end ownership of how TCK looks, feels and communicates across all consumer touchpoints.

The Role

You will lead TCK's creative direction across:

• ·Brand identity and visual communication
• ·Campaigns and product launches
• ·Social and digital content
• ·Photography and video direction
• ·Paid-media creative
• ·Creative team and agency output

You will work closely with the Founder, Marketing and Content teams to turn brand objectives into strong creative concepts and high-quality execution.

Key Responsibilities

Creative & Brand Direction

• ·Own and evolve TCK's visual identity across all touchpoints.
• ·Maintain a consistent, premium and recognisable brand aesthetic.
• ·Develop creative concepts, moodboards and visual directions for campaigns and launches.
• ·Set and maintain a high creative quality bar across the brand.
• ·Lead creative direction for product launches, seasonal campaigns and brand initiatives.
• ·Lead the visual direction across Instagram and other digital platforms.
• ·Oversee static, carousel, video, motion and other digital-first creative formats.
• ·Develop creative concepts and visual directions for social, UGC and performance marketing.

Art Direction & Shoots

• ·Plan and direct product shoots from concept to final delivery.
• ·Create shoot briefs, moodboards, styling directions and shot lists.
• ·Coordinate photographers, videographers, agencies and other external partners.
• ·Decide what should be handled in-house versus externally.
• ·Review final assets and ensure they meet TCK's creative standards.
• ·Lead and mentor the existing creative team, including designers and UGC creators.
• ·Set priorities, delegate work and provide clear, actionable feedback.
• ·Manage external agencies, freelancers and creative partners.
• ·Ensure all internal and external output meets TCK's creative standards.
• ·Identify resource or capability gaps and recommend solutions when required.

What We're Looking For

• ·4–7 years of experience in branding, creative design, art direction or a related field.
• ·Strong portfolio demonstrating brand identity, campaigns, digital creative and art direction.
• ·Experience working with consumer-facing brands; F&B, FMCG, D2C, lifestyle or wellness is a plus.
• ·Strong understanding of premium visual communication, composition and visual storytelling.
• ·Strong conceptual thinking — able to develop an idea, not just execute a brief.
• ·Experience managing or directing photoshoots and creative productions.
• ·Experience leading designers, freelancers or agencies.
• ·Strong ownership, communication skills and attention to detail.
• ·Comfortable working in a fast-paced, high-ownership environment.

Why Join TCK?

• ·Own the visual identity of a growing consumer brand.
• ·Work directly with the Founder and lead team.
• ·Have significant creative ownership and decision-making authority.
• ·Work across branding, campaigns, packaging, content, photography, video and performance.
• ·Build and shape the creative function as the brand scales.