Creative Director (Appliances Brand)

Onetail Brands Technologies; New Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Longway India in Delhi is seeking a Creative Director to define and lead the visual and communication identity across campaigns, packaging, and retail. You will own the brand visually end-to-end, ensuring a premium, high-impact identity across platforms.

Drive D2C growth through compelling concepts, optimize content for conversion, mentor a design team, and stay ahead of design trends in a fast-growing appliances brand.

Qualifications

• Strong experience in D2C brands and creative leadership roles.
• Proven ability to build and scale brand identity.
• Deep understanding of premium aesthetics (minimal, clean, high-impact).

Responsibilities

• Define and evolve Longway’s overall creative vision and brand identity across all touchpoints.
• Lead concept development for marketing campaigns, product launches, and brand films; oversee storytelling across ads, social media, website, and marketplaces.
• Review and approve all creative outputs; set quality benchmarks and ensure high standards.
• Collaborate with marketing to create high-converting creatives; apply consumer psychology and performance marketing.
• Oversee packaging design strategy to ensure strong shelf impact and premium perception; align product design with brand identity.
• Stay ahead of design trends and bring fresh, disruptive ideas for a premium Indian appliance brand.

Skills

Brand leadership

Creative direction

Campaign concept development

Packaging design

D2C knowledge

Motion/video design

Tools

Adobe Creative Suite

Job description

Creative Director D2C (Appliances Brand)

Location: Bawana, Delhi
Company: Longway India

About Longway India

Longway India is a fast-growing appliances brand with a strong presence across India. In just 9 years, the brand has reached over 4 billion households, building trust through quality, innovation, and design.

We are now evolving into a premium, design-led brand—and we’re looking for a Creative Director who can define, lead, and scale the visual and communication identity of Longway across every touchpoint.

Role Overview

We are looking for a Creative Director with strong D2C and brand management experience who doesn’t just execute, but leads thinking.

This role is about owning the brand visually and creatively end-to-end—from campaigns and content to packaging and retail presence. You will define how Longway looks, feels, and communicates, ensuring a consistent, premium, and high-impact identity across all platforms.

Key Responsibilities

1. Brand Vision & Creative Leadership

• Define and evolve Longway’s overall creative vision and brand identity
• Ensure consistency across all touchpoints—digital, offline, retail, and packaging
• Build a premium, modern, and differentiated brand language

2. Campaign & Communication Strategy

• Lead concept development for marketing campaigns, product launches, and brand films
• Oversee storytelling across ads, social media, website, and marketplaces
• Ensure creatives are not just beautiful—but drive attention, recall, and conversion

3. Team Management & Direction

• Lead and mentor a team of designers, editors, and external agencies
• Review and approve all creative outputs
• Set quality benchmarks and ensure high creative standards across the board

4. D2C & Performance-Driven Creativity

• Collaborate with the marketing team to create high-converting creatives
• Bring a strong understanding of consumer psychology, funnels, and performance marketing
• Balance branding with ROI-driven design thinking

5. Packaging & Product Experience

• Oversee packaging design strategy to ensure strong shelf impact and premium perception
• Align product design language with overall brand identity

6. Innovation & Trend Leadership

• Stay ahead of design trends, D2C brands, and global creative benchmarks
• Continuously bring fresh, disruptive, and out-of-the-box ideas

What We’re Looking For

• Strong experience in D2C brands and creative leadership roles
• Proven ability to build and scale brand identity
• Deep understanding of premium aesthetics (minimal, clean, high-impact)
• Experience in handling campaigns, branding, and packaging
• Strong leadership and team management skills
• Understanding of consumer behaviour, attention design, and storytelling
• Experience in the appliances/consumer durable industry is a plus

Tools & Skills

• Adobe Creative Suite (Photoshop, Illustrator, After Effects)
• Strong understanding of branding, typography, and colour psychology
• Experience with motion, video, and digital-first content
• Strategic thinking + creative execution balance

Why Join Longway?

• Opportunity to build a premium Indian brand from the ground up
• High ownership—you won’t just manage creatives, you’ll shape the brand
• Work closely with leadership on brand direction
• Fast-paced environment with real impact

Apply Now

Send your CV & portfolio to:
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