Brand Manager

The Cinnamon Kitchen; Dadri; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

The Cinnamon Kitchen is a growing D2C health-snacks and bakery brand building a premium, differentiated presence in the better-for-you space. The Brand Manager will own growth, positioning and day-to-day marketing execution across digital and offline touchpoints.

You will translate the brand vision into clear strategies, campaigns and initiatives to drive brand awareness, engagement and business growth, coordinating with Creative, Content, Performance, Product and Operations teams to ensure

Qualifications

• 4–6 years of experience in brand management or marketing.
• Experience working with D2C, FMCG, consumer, lifestyle or wellness brands is preferred.
• Strong understanding of brand building, campaign planning and consumer marketing.
• Experience managing product launches and integrated marketing campaigns.
• Strong understanding of digital marketing and social media.

Responsibilities

• Own and strengthen brand positioning, messaging and communication across touchpoints.
• Plan and execute brand campaigns, product launches and seasonal initiatives.
• Lead marketing planning for new product launches from concept to execution.
• Develop content themes, narratives and priority messaging.
• Drive brand visibility across ecommerce platforms and marketplaces (Shopify, Amazon, Zepto, Swiggy Instamart, Zomato).
• Coordinate with cross-functional teams and external agencies to ensure timely delivery of marketing projects.

Job description

The Cinnamon Kitchen (TCK) is a growing D2C health-snacks and bakery brand building a modern, premium and differentiated presence in the better-for-you food space.

We are looking for a Brand Manager who can take ownership of the brand's growth, positioning and day-to-day marketing execution across digital and offline touchpoints.

The Role

The Brand Manager will be responsible for translating the brand vision into clear marketing strategies, campaigns and initiatives that drive brand awareness, engagement and business growth.

Key Responsibilities

Brand Strategy & Positioning

• Own and strengthen TCK's brand positioning, messaging and communication.
• Develop brand strategies aligned with business and growth objectives.
• Identify opportunities to improve brand visibility, relevance and differentiation.
• Understand consumer behaviour, category trends and competitor activity.
• Ensure consistency in brand messaging across all consumer touchpoints.

Campaigns & Marketing

• Plan and execute brand campaigns, product launches and seasonal initiatives.
• Develop campaign briefs, objectives, messaging and go-to-market plans.
• Work with the Creative and Content teams to translate strategy into strong campaigns.
• Coordinate with Performance Marketing to ensure campaigns are supported across paid channels.
• Track campaign performance and identify opportunities for improvement.

Product Launches

• Lead marketing planning for new product launches from concept to execution.
• Develop launch calendars, communication plans and key messaging.
• Coordinate with Product, Creative, Content and Operations teams to ensure launch readiness.
• Ensure new products have strong visibility across D2C, marketplaces and quick-commerce platforms.

Content & Communication

• Work closely with the Creative and Content teams to maintain a consistent brand voice.
• Develop content themes, campaign narratives and communication priorities.
• Review and approve marketing communication from a brand perspective.
• Identify relevant trends, conversations and opportunities for the brand.

E-commerce & Marketplace

• Drive brand visibility across Shopify, Amazon, Blinkit, Zepto, Swiggy Instamart, Zomato and other platforms.
• Coordinate marketplace banners, product communication, promotions and seasonal visibility.
• Work with relevant teams to improve product presentation and brand consistency across platforms.
• Identify opportunities to improve discoverability and consumer conversion.
• Track consumer behaviour, feedback, reviews and emerging category trends.
• Monitor competitor brands, campaigns, launches and communication.
• Use consumer and market insights to identify new campaign and growth opportunities.
• Develop a strong understanding of TCK's target audience and evolving needs.

Partnerships, Activations & Events

• Identify and coordinate relevant brand collaborations, partnerships and offline activations.
• Support pop-ups, events, sampling initiatives and other consumer-facing activities.
• Ensure every activation is aligned with the brand's positioning and objectives.

Cross-functional & Agency Management

• Coordinate with Creative, Content, Performance, Product and Operations teams.
• Brief and manage external agencies, freelancers and marketing partners where required.
• Ensure projects are delivered on time and according to the agreed objectives.
• Manage multiple priorities and proactively communicate timelines, dependencies and challenges.

What We're Looking For

• 4–6 years of experience in brand management, marketing, category marketing or a similar role.
• Experience working with D2C, F&B, FMCG, consumer, lifestyle, wellness or other consumer-facing brands is preferred.
• Strong understanding of brand building, campaign planning and consumer marketing.
• Experience managing product launches and integrated marketing campaigns.
• Strong understanding of digital marketing and social media.
• Experience working with creative and performance marketing teams.
• Strong ownership and execution mindset.
• Comfortable working in a fast-paced, growing organisation.

Why Join TCK?

• Take ownership of a growing consumer brand.
• Work directly with the Founder and Lead team.
• Opportunity to shape brand strategy and marketing from the ground up.
• High ownership and direct impact on the brand's growth.