Creative Associate (Copy & Content)

theworks; Mumbai; On-site; INR 457,000 - 547,000; Full time

Benefits offered by this job

Plan your day - 8 hours

Overtime pay

Learning budget

Vipassana time off

Job summary

theworks in Mumbai is seeking a Creative Associate (Copy & Content) to turn ideas into engaging communication and shape content that resonates with audiences. This role emphasizes writing social media copy, campaign concepts, captions, and reel scripts to drive brand engagement.

You will develop monthly content calendars, collaborate with designers, strategists, and account managers to bring ideas to life, and support pitches and new business opportunities while aligning with brand objectives

Qualifications

• 1+ year of agency experience in copywriting, content, or social media.
• Strong command of English and at least one additional language.
• Deep understanding of at least one industry/category and openness to diverse industries.

Responsibilities

• Research brands, audiences, trends, and context for briefs.
• Write social media content, campaign copy, concepts, captions, and reel scripts.
• Contribute to brand communication strategy and campaigns (digital + ATL).
• Create and manage monthly content calendars across brands.
• Collaborate with designers, strategists, and account managers to bring ideas to life.
• Support pitches, brainstorming sessions, and new business opportunities.
• Keep content organized, timely, and aligned with brand objectives.
• Add a little chaos (the good kind) to the team.

Skills

Agency copywriting

Social media

English + another language

Brand understanding

Idea to content translation

Creative thinking

Structure and timelines

Curiosity

Job description

We're looking for a Creative Associate (Copy & Content) someone who can turn ideas into compelling communication and help shape content that people actually want to engage with. Salary: Up to INR 45,000 per month Location: On-site, Churchgate (Mumbai)

What you'll do:

• Research brands, audiences, trends, and build context for briefs
• Write social media content, campaign copy, concepts, captions, and reel scripts
• Contribute to brand communication strategy and campaigns (digital + ATL)
• Create and manage monthly content calendars across brands
• Collaborate with designers, strategists, and account managers to bring ideas to life
• Support pitches, brainstorming sessions, and new business opportunities
• Keep content organized, timely, and aligned with brand objectives
• Add a little chaos (the good kind) to the team

Requirements

What we're looking for:

• 1+ year of agency experience in copywriting, content, or social media
• Strong command over English and at least one additional language
• Deep understanding and expertise in at least one industry/category, while being excited to learn and work across diverse industries
• Strong understanding of social media platforms, algorithms, content formats, and emerging trends (Being chronically online is a plus.)
• Ability to think on feet and respond quickly with ideas, solutions, and content opportunities
• A critical thinker who can challenge briefs, ask the right questions, and improve ideas
• A creative mind that can translate insights into engaging content and campaigns
• Ability to balance creativity with structure, timelines, and business objectives
• Someone curious, original, proactive, and fun to work with

If you like ideas, words, and making brands interesting - this is for you.

Benefits

• Plan your day - complete your 8 hours at your convenience
• Overtime pay for the extra hours you put in
• A paid learning budget to keep you growing
• Dedicated time off for Vipassana - because mental well-being matters