Creative Associate

Purplle.com; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Purplle.com in Mumbai seeks a Creative Associate to translate brand vision into fast, high-quality output within a Brand Love team. You will work with a Brand Love Director, craft briefs, curate references, build route decks, and coordinate with craft teams to ensure coherent, on-brand execution across packs, PDPs, campaigns and moments.

This hands-on role rewards clarity, against-chaos thinking, and shipping work that lands in the world, with opportunities to learn packaging, ecommerce, and

Qualifications

• Writes clear, actionable briefs that craft teams can execute without guesswork.
• Curates and organizes useful, on-brand references for projects.
• Manages creative processes to keep quality high and delivery on track.
• Illustrates and structures routes with decks showing context, not just assets.

Responsibilities

• Translate brand direction into actionable briefs with the Brand Love Director.
• Build rough layouts and narrative flows to guide the team and prevent drift.
• Pull and organise references across competitive, cultural, retail, platform contexts.
• Coordinate timelines, reviews, and clarifications to avoid half-briefs and late surprises.
• Prepare route decks that show system coverage: PDP, pack, tiles, banners, shelf."
• Support moment development by building/additive to the moment kit across touchpoints.
• Assist QA and coherence checks to maintain hierarchy and tone across outputs.
• Capture learnings and archive masters and references for reuse.

Skills

Brief writing

Reference curation

Creative operations

Cross-functional collaboration

Tools

Google Docs/Sheets

AI tools (ChatGPT / Gemini)

Job description

Job Description:

Role: Creative Associate

Location: Vikhorli , Mumbai (full-time, non-remote)

Team: Brand Love @ Purplle

We’re looking for Creative Associates who can help us turn brand vision into real work, at speed, without losing quality. You’ll work closely with a Brand Love Director to shape briefs, build context, coordinate execution with our specialist design teams, and make sure what ships still feels like the brand.

If you enjoy making creative work actually happen, reducing chaos, and keeping quality high without slowing the team down, you’ll thrive here.

This role is for someone who can think like a creative, communicate like an operator, and move like production. It is not a pure project management or strategy only role. You won’t just chase timelines and take notes, you’ll build briefs, reference kits, rough layouts, and route decks that make high-quality execution possible.

What You’ll Own

• You’ll help the Brand Love Director turn intent into execution across packs, PDPs, campaigns, and moments.
• You’ll write and structure creative briefs that the craft teams can execute without guessing or rework.
• You’ll pull, curate, and organize references that aren’t just “pretty”, but useful and on-brand.
• You’ll build decks and presentations that show routes in real context, not isolated assets.
• You’ll help ensure what gets delivered matches what was agreed, and flag drift early.

What you’ll do day to day

Work closely with the Brand Love Director to translate brand direction into actionable briefs

• Clarify the objective, the customer, the emotion, the proof, and the constraints
• Build rough layouts and narrative flows when helpful, not pixel-perfect design, but enough structure to guide the team and prevent drift
• Pull and organise references with intention: Competitive, cultural, creator, retail, platform, and craft references depending on the project
• Coordinate timelines, reviews, and clarifications: Be the person who prevents “half-briefs” and “late surprises” from becoming the default
• Prepare route decks that show the system: PDP plus pack plus tiles plus banners plus shelf, so the story is seen end-to-end
• Support the Brand Love Director in moment development: Help build the moment kit: what repeats, what changes, what needs to ship across touchpoints
• Help with QA and coherence checks: Flag when hierarchy breaks, when tone drifts, when the system is being quietly compromised
• Capture learnings and ensure reuse: Work with our Asset Management team to archive the right masters, modules, and references so we compound learning

Who you’ll work with

Brand Love Director: your primary partner, and the person you help make the brand real

Head of Brand Love: for priorities, operating rhythm, and escalation support

Craft pod Art Directors: Packaging & Artwork, PDP & A+, Online Campaigns

Brand Managers and Business Owners: to align on priorities, constraints, and timelines

External partners: agencies, production, creators, vendors when required

Other internal stakeholders

You’ll be a good fit if

• You’re allergic to vague briefs and chaotic feedback loops
• You can turn messy inputs into clear creative direction without losing the soul of the work
• You have strong taste, even if you’re not an Art Director
• You know what good looks like, and you can articulate why in simple language
• You can speak “design”: hierarchy, spacing, contrast, rhythm, restraint. You can look at work and explain what’s working and what isn’t
• You’re organised without being bureaucratic
• You have high standards, but you don’t slow the team down: You flag issues early, you propose fixes, you move forward
• You’re comfortable working across multiple touchpoints: Packs, PDPs, performance creatives, social formats, retail, moments
• You’re calm under pressure: You can handle urgency without letting quality collapse

Experience we’re looking for

3-5 years of experience in a creative operations, brand, content, design, or agency environment

Strong evidence of working on multi-touchpoint brand work, not just one-off creatives

A portfolio or body of work that shows one or more of the following:

• decks and route presentations that show creative thinking in context
• content planning and creative development work
• brand or campaign work where you played a shaping and execution role
• strong reference curation and brief writing
• basic layout ability and a sharp eye for quality

Comfort With Tools Like

Google Docs/Sheets, Chat GPT/Gemini/or other AI tools

Bonus if you can do light design: basic layouts, markups, and quick mock structures

Bonus if you are skillful with any AI Image Gen platforms

How we work

This is a hands-on role inside a Brand Pod, connected to a central system.

We run on systems, not heroics. We’d rather write one great brief and build one reusable kit than reinvent the same work 50 times.

You will be close to real craft. You’ll learn how brands are built across packaging, e-commerce, campaigns and moments, and you’ll work with Art Directors who take quality seriously.

This role rewards people who can create clarity, protect the brand, and ship work that actually lands in the world.